Ads Manager is Meta's ad platform used by 10+ million advertisers to run campaigns across Facebook, Instagram, and other surfaces.

I worked on advertiser experiences for the Ads Manager Desktop - Monetization team:

• Led Ad Platform’s “Buy with Prime” designs in collaboration with Amazon, contributing to XM clicks.

• Galvanized 3 designers to plan and implement compliance features recouping $X million in revenue.

• Launched multiple Monetization initiatives and created design patterns unblocking millions in revenue.

Global discovery-based eCommerce platform with 44 million customers in over 61 countries.

I focused on the consumer experience and spearheaded Homepage and Discovery efforts:

• Led insight-driven Homepage redesign that launched in X countries, resulting in X% conversion lift.

• Facilitated 3 brainstorming sessions resulting in 413 ideas, validating design concepts via research.

• Managed 2 interns; advocated for impactful assignments and provided feedback on performance.

• Directed lean app taskforce that supported efforts to end marketplace operations in X countries.

Conceptualized grocery shopping, emerging technology, and health experiences for the Fortune 1.

Health & Wellness

• Conceived and launched digital flu shot experience to save time for millions of customers in 2020.

Emerging Tech & Voice

• Created shopping features on voice platforms; features mentioned on CNN, CNBC, and TechCrunch.

• Prototyped augmented reality experiences with partner teams and presented concepts to SVP.

• Planned and moderated qualitative voice research study; presented insights to 170+ designers.

• Interviewed design and research candidates, focusing on portfolio review and design challenge.

In the news: https://www.cnn.com/2019/04/02/business/walmart-voice-order-grocery-pickup-amazon-alexa/index.html

Online Grocery

• Crafted order tracking and delivery mapping features to reduce customer service calls by X%.

• Designed, prototyped, and tested variation feature expediting addition of thousands of items.

• Produced iOS designs and documentation for federal food stamp pilot; launched in 2,500 stores.

• Pioneered inclusive design documentation used by 80+ designers.

In the news: https://techcrunch.com/2019/02/19/walmarts-u-s-e-commerce-sales-up-43-in-q4-thanks-to-growing-online-grocery-business/

Provided services in product design (mobile and web), graphic design, and media. Clients include startups and small business clients in eCommerce, blockchain, energy, entertainment, fintech, health, real estate, and more.

Projects included:

• Crypto Loyalty app: Help consumers earn and track their crypto, and spend it at featured retailers.

• Healthcare app: Help patients manage their health details, prescriptions, and medication schedule.

• VR experience: Create assets to support launch of notable movie franchise featuring large robots.