# Jade S. > Product Design for Mobile & Web • Wireframing • Prototyping • Interaction Design • UI / UX Design • Emerging Tech Location: San Francisco Bay Area, United States Profile: https://flows.cv/jades Thoughtful, adaptable, and methodical Product Designer with 10+ years of experience, specializing in consumer-facing experiences across startups and big tech. I translate customer needs into high-impact digital solutions that drive engagement and business growth. About Me: • Designer and world explorer passionate about building amazing things. • Co-founded, designed, and marketed SocialTagg, a web and mobile platform that helped event organizers facilitate engaging and efficient events. • Hackathon enthusiast and 2X winner of Money20/20 Hackathon. I use hackathons as a sandbox to explore new technologies. • Lifelong autodidact with a penchant for learning new skills, software, and processes. _____________________________________________________________ Skills: UI & GRAPHIC DESIGN Native iOS & Android Mobile Design • Responsive Web Design • Product Design • High-Fidelity Mockups • Visual Design • Graphic Design • Voice Design • Apple TV Design UX & INTERACTION DESIGN Information Architecture • UX Research • Heuristic Review • Personas • Storyboards • Usability Tests • Interviews • Competitive Analysis • Wireframing • Prototyping SOFTWARE & PROCESSES Figma • Sketch • Adobe Photoshop • Adobe Illustrator • Adobe Premiere • InVision • Principle App • Jira / Confluence • Proto.io • WordPress • HTML/CSS • Shopify • Slack • Google Analytics • Scrum Methodology TECH INTERESTS Artificial Intelligence (AI) & Machine Learning • Vibecoding • Front-End Development • Augmented Reality (AR) • Swift • Python • Bots • Blockchain • Internet of Things (IoT) • Virtual Reality (VR) _______________________________________________________ Connect with me: Website: http://jadeshyu.com _______________________________________________________ I'm always looking for opportunities to get involved. What can I do for you? ## Work Experience ### Senior Product Designer @ Meta Jan 2022 – Present Ads Manager is Meta's ad platform used by 10+ million advertisers to run campaigns across Facebook, Instagram, and other surfaces. I worked on advertiser experiences for the Ads Manager Desktop - Monetization team: • Led Ad Platform’s “Buy with Prime” designs in collaboration with Amazon, contributing to XM clicks. • Galvanized 3 designers to plan and implement compliance features recouping $X million in revenue. • Launched multiple Monetization initiatives and created design patterns unblocking millions in revenue. ### Senior Product Designer @ Wish Jan 2021 – Jan 2022 | San Francisco Bay Area Global discovery-based eCommerce platform with 44 million customers in over 61 countries. I focused on the consumer experience and spearheaded Homepage and Discovery efforts: • Led insight-driven Homepage redesign that launched in X countries, resulting in X% conversion lift. • Facilitated 3 brainstorming sessions resulting in 413 ideas, validating design concepts via research. • Managed 2 interns; advocated for impactful assignments and provided feedback on performance. • Directed lean app taskforce that supported efforts to end marketplace operations in X countries. ### Senior Product Designer @ Walmart eCommerce Jan 2019 – Jan 2021 | San Bruno, California Conceptualized grocery shopping, emerging technology, and health experiences for the Fortune 1. Health & Wellness • Conceived and launched digital flu shot experience to save time for millions of customers in 2020. Emerging Tech & Voice • Created shopping features on voice platforms; features mentioned on CNN, CNBC, and TechCrunch. • Prototyped augmented reality experiences with partner teams and presented concepts to SVP. • Planned and moderated qualitative voice research study; presented insights to 170+ designers. • Interviewed design and research candidates, focusing on portfolio review and design challenge. In the news: https://www.cnn.com/2019/04/02/business/walmart-voice-order-grocery-pickup-amazon-alexa/index.html ### Product Designer @ Walmart eCommerce Jan 2017 – Jan 2019 | San Bruno, CA Online Grocery • Crafted order tracking and delivery mapping features to reduce customer service calls by X%. • Designed, prototyped, and tested variation feature expediting addition of thousands of items. • Produced iOS designs and documentation for federal food stamp pilot; launched in 2,500 stores. • Pioneered inclusive design documentation used by 80+ designers. In the news: https://techcrunch.com/2019/02/19/walmarts-u-s-e-commerce-sales-up-43-in-q4-thanks-to-growing-online-grocery-business/ ### Freelance Designer @ Jade Shyu Jan 2011 – Jan 2020 | Remote Provided services in product design (mobile and web), graphic design, and media. Clients include startups and small business clients in eCommerce, blockchain, energy, entertainment, fintech, health, real estate, and more. Projects included: • Crypto Loyalty app: Help consumers earn and track their crypto, and spend it at featured retailers. • Healthcare app: Help patients manage their health details, prescriptions, and medication schedule. • VR experience: Create assets to support launch of notable movie franchise featuring large robots. ### Public Speaker @ Jade Shyu Jan 2018 – Jan 2018 Inspiring design and tech-focused audiences with engaging talks. “How to Use Hackathons to Elevate Your Craft and Enhance Your Career” Wonder Woman Tech National Conference, Long Beach, October 2018 • Action-oriented talk to help career switchers and junior technologists develop their careers by joining hackathons and building their own products. "Framework for Designing Healthy Eating Habits" Walmart Design Summit, June 2018 • Lightning talk examining how to apply the Hooked Model (Trigger-Action-Reward-Investment) to a digital product to encourage healthy habits. "Inclusive Design" Walmart Design Summit, June 2018 • Led an accessibility deep dive with 2 teammates, featuring a walkthrough of the processes we pioneered at Walmart eCommerce and a fireside chat. ### Lead UI/UX Designer @ [Confidential] Jan 2014 – Jan 2017 | Los Angeles, CA A social storytelling startup creating engaging entertainment experiences on mobile, web, and set-top box (i.e. Roku). This early-stage startup grew from 20 to 200 employees in just 2 years. As Lead UI / UX Designer, I worked on various social app initiatives: • Crafted designs for iPhone, Android, responsive web, and set-top box from idea to prototype. • Designed visual assets for app and marketing collateral, including logos, icons, and landing pages. • Trained team of 3 to run usability tests and created testing documents to facilitate moderation. • Collaborated with 8 teams to create websites and apps for social polling and video storytelling. • 2X recipient of Employee Award; nominated by CEO for creativity and strong work ethic. Major Projects: 1) Storytelling App for iOS and Android that allows people to create and curate videos for their stories. Designed major features, which include: Home Feeds, Video Player, Profiles, Search, Video Recording, Bookmarking, In-App Purchases, Comments, Registration, Onboarding, Video Messaging, and Interactive Video Overlays. 2) Social Polling App for iOS and Android where people can ask questions with two answers, receive feedback, and share results. Redesigned the Home Feed and created an onboarding/tutorial video. ### Lead Designer, VP Marketing, Co-Founder @ SocialTagg Jan 2012 – Jan 2015 | Los Angeles, CA SocialTagg redefines how people host and network at events. Our goal is to create better event experiences through better networking. As a co-founder of this boostrapped startup, I led design and marketing initiatives: • Designed consumer apps for iOS, Android, Windows Phone, and web, and an admin web platform. • Crafted company logo and marketing collateral. • Managed social media presence and led marketing efforts, online and at events. • Planned business strategy and performed market research. Featured in top event/tech blogs, such as Tech Cocktail, TechsyTalk, and What's New On The Net. ## Education ### Certificate in Interaction Design UC San Diego Jan 2015 – Jan 2016 ### Certificate in Web Design & Development Cornell University Jan 2020 – Jan 2020 ### Certificate in Graphic Design California Institute of the Arts Jan 2016 – Jan 2017 ### Certificate in Introduction to Scripting in Python Rice University Jan 2018 – Jan 2019 ### Master of Arts (MA) in International Studies: Business Concordia University Irvine ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jadeshyu - Website: http://jadeshyu.com/projects/ --- Source: https://flows.cv/jades JSON Resume: https://flows.cv/jades/resume.json Last updated: 2026-04-07