# Jae Hyun Hong

> Product Designer @Toss Securities

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jaehyunhong

Fintech Product Designer with 6+ years of experience across investment and onboarding systems. Builds intuitive financial products that balance user trust, regulatory complexity, and scale. Authorized to work in the U.S. without sponsorship.

## Work Experience
### Product designer @ Toss Securities
Jan 2024 – Present | Seoul, South Korea
Toss Securities is one of Korea’s fastest-growing investing services and has achieved number one status in overseas stock trading volume. 

• Shaped trust-centered investment systems across account and onboarding flows, translating regulatory complexity into intuitive financial experiences.

### User Experience Designer @ SPC Group (SPC그룹)
Jan 2021 – Jan 2024 | Seoul, South Korea
SPC Group is a major food and beverage conglomerate in Korea with over 1,800 franchise stores across more than 30 brands including Baskin Robbins, Dunkin, and Shake Shack.

• Redesigned fragmented membership and payment journeys into a unified wallet system across 30+ brand touchpoints.
• Translated behavioral and conversion data into simplified tier and rewards experiences that improved activation.
• Reduced friction in partner point discovery by restructuring information architecture based on user research and log data.
• Improved card registration conversion through end-to-end flow optimization.

### User Experience Designer @ Kakao Corp
Jan 2020 – Jan 2020 | Seongnam
Kakao is a major tech platform with more than 130 million users across digital products, including messaging, fintech, commerce and mobility.

• Designed a chat-based routine assistant driving habit formation within messaging environments.
• Contributed to a patented initiative linking user behavior to long-term business value.
• Ranked in the top 0.005% among 10,000+ applicants.

### User Experience Designer @ FRUM
Jan 2018 – Jan 2019 | Seoul, South Korea
FRUM is a strategy-led design studio collaborating with enterprise partners to build scalable digital services and cohesive brand experiences.

• Led end-to-end redesign of SK hynix’s campus reservation system, improving usability across a large-scale corporate environment.
• Designed a data-informed digital test drive experience for Volkswagen, aligning brand storytelling with measurable user engagement.
• Developed global web concepts and digital content frameworks for Hyundai Motor Group.


## Education
### Bachelor's degree in Communication Design
Konkuk University

### Exchange student in Digital Concept Development
EK - Erhvervsakademi København


## Contact & Social
- LinkedIn: https://linkedin.com/in/jaehyun-zoe

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Source: https://flows.cv/jaehyunhong
JSON Resume: https://flows.cv/jaehyunhong/resume.json
Last updated: 2026-04-13