Lead UX strategy, research, and product design for AI, smart home, retail, and healthcare platforms. Drive end-to-end design from user research and concept development to wireframes, prototyping, and final UI delivery across mobile, web, kiosk, and large display experiences.

Retailverse

Lead Designer | 2025 – Launched

Transforming LG product discovery through immersive, configurable 3D visualization experiences.

Led UX strategy, user interviews, wireframing, and UI design for Retailverse platform.

Designed interactive 3D product exploration enabling customers to visualize, compare, and configure LG products.

Developed user-centered product discovery flows to enhance in-store and online shopping experiences.

https://www.lg.com/us/press-release/lg-electronics-unveils-retailverse-tranforming-e-commerce-with-immersive-ai-enabled-3d-product-experiences

LG Telehealth Platform – eSitter & Virtual Rounding

Lead Designer | 2024 – Launched

Led UX design for LG Telehealth hospital platform applications including eSitter (remote video monitoring) and Virtual Rounding.

Designed interfaces supporting real-time communication between healthcare professionals and patients using LG Golden Eye hardware.

Integrated seamless two-way communication workflows with third-party telehealth platforms (Amwell).

Conducted user interviews and designed intuitive clinical workflows to support hospital environments.

ThinQ Energy Platform

Lead Designer | 2023 – Launched

Designed the UX for ThinQ Energy, enabling homeowners to monitor and manage home energy usage.

Led user research, user testing, and end-to-end UI/UX design for the platform.

Developed experiences for load aggregation, demand response enrollment, and energy optimization.

Delivered tools allowing users to engage with grid services while optimizing home energy cost and usage.

ThinQ Next App

Lead Designer | 2020 – Launched

Designed core features for the next generation LG ThinQ mobile app.

Introduced contextual recommendations, My ThinQ service quick links, and integrated smart TV content control.

Focused on increasing user engagement and simplifying smart home management experiences.

In-Cell Touch Signage Whiteboard

Lead Designer | 2019 – Launched

Designed UX for an 86-inch interactive digital whiteboard enabling collaborative presentations and meetings.

Conducted user interviews, usability testing, and concept development for large-screen interaction.

Presented product at Digital Signage Show (Netherlands).

Product received Red Dot, Japan Good Design, IDEA, and UX Design Awards (2019).

Award-winning -

Reddot brand communication 2019

UX Design Awards 2019

https://ux-design-awards.com/en/product/lg-interactive-digital-board-uxgui-design/#

Japan Good Design Awards 2019

https://www.g-mark.org/award/describe/49582?token=tQioNR5yjT

IDEA Design Awards 2019

In-Cell Touch Signage Whiteboard Vr1

Senior Designer | 2018 – Launched

Designed UX for interactive digital whiteboard enabling collaborative presentations and meetings.

Conducted user interviews, usability testing, and concept development for large-screen interaction.

Wearables Team – Smartwatch / Wearable Devices

UX Designer

Designed UX concepts for new LG wearable devices, including smartwatch experiences.

Developed user scenarios, concept proposals, and interaction models for wearable interfaces.

Conducted user research and usability testing to validate design concepts.

Created wireframes and interaction flows for device interfaces and companion mobile applications.

MustAD (Promota) – Mobile-to-Signage Casting Platform

Lead Designer | 2019 – Launched

Led concept ideation, UX architecture, and wireframing for a mobile-to-digital signage casting platform.

Designed template customization tools allowing small businesses to create and deploy signage via Chromecast.

Successfully launched in the U.S. market and later adopted by LG HQ for the Korean market.

DataGraviti – Data Marketplace Platform

Lead UX Designer

Led UX design for DataGraviti, a data marketplace platform enabling developers to discover and share datasets.

Contributed to the open-source release of DataGraviti, encouraging developer collaboration and community-driven improvements.

Designed product concepts, wireframes, and visual interfaces to improve usability and platform accessibility.

Designed social media pages and marketing material for VLAB events