# Jaesung P. > Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/jaesung ## Work Experience ### Senior Product Designer - AI Service Center @ 카카오페이증권(Kakaopay Securities) Jan 2025 – Present | South Korea ### Lead Product Designer @ Grab Jan 2024 – Jan 2025 | Singapore - Led end-to-end design for GrabFood for One, an affordable ordering experience tailored for solo diners. Successfully launched across five key Southeast Asian markets, driving user engagement and adoption. - Collaborated with Product Marketing to improve top-of-funnel conversion, enhancing discovery and engagement. - Drove the enhancement of the GrabMart Storefront, focusing on making grocery shopping more efficient and enjoyable for customers. ### Principal Product Designer - QuickBooks @ Intuit Jan 2020 – Jan 2024 | Mountain View, California, United States - Create a best-in-class customer experience for purchasing and managing business insurance in QuickBooks. Increased conversion rate by 2.5x and achieved a customer NPS score of 82, surpassing the industry average by 64 points in one year. - Developed the UX strategy for QuickBooks Insurance leveraging insights from market research, customer interviews, and iterative experiments. - Partnered with cross-functional leaders to shape business and product strategy targeting the $100B business insurance market, influencing roadmap prioritization and investment decisions. - Collaborated with stakeholders across internal and external teams to create synergy and deliver holistic customer benefits. ### Principal Designer @ Visa Jan 2019 – Jan 2020 | San Francisco, California, United States - Worked on Visa’s core digital products. (Global Seller & Buyer Solutions, Visa Direct, Visa Token Service, Visa Digital Commerce App). - Led effort to create end-to-end design solutions ranging from high-level user journeys to detailed UX guidelines for execution to address business goals and user needs. - Closely collaborated with product managers, marketing, developers, and architects to deliver best-in-class solutions to our clients. - Drove research to understand user needs and validate initial product concepts, comprehensive user flows, and detailed interactions. - Advocated Design Thinking among different functional teams at Visa. - Mentored junior designers and interns to help them grow to the next level. ### Staff Designer @ Visa Jan 2014 – Jan 2019 | San Francisco, California, United States ### Senior User Experience Designer @ Juniper Networks Jan 2014 – Jan 2014 | Sunnyvale, CA Responsible for designing a user-friendly application to manage network security ### Experience Designer @ Yahoo! Jan 2011 – Jan 2013 | Sunnyvale, CA My Yahoo Designed Themes on My Yahoo for a more personalized experience. Media Forum Media Forum for presenting and managing user-generated content regarding articles presented on websites • Developed a new concept of a topic-based message board. • Defined user flows and interactions. • Created final visual design mock-ups and delivered specs. Yahoo! Front Page Designed widgets such as Quotes, Scores, and Comics. • Defined user interaction on the widgets, delivered mock-ups and design specs. • Worked closely with engineers and product managers to support product implementation. Yahoo! News Identified UX issues in the previous design and delivered solutions to improve the user experience. Created product mock-ups reflecting requirements from the business and engineering side. • Designed the new Comics page in Yahoo! News across desktop web, tablet, and mobile. • Designed the share control bar on an article page. • Designed the comments module on an article page. Yahoo! Homes Explored concept design for the new Yahoo! Homes which provides inspirational contents about home renovation and e-commerce partnering with home improvement retailers. • Led efforts in defining information architecture, user interaction flow and page structures. • Created design solutions that address business requirements and increase user engagement on Yahoo! Homes. • Collaborated with a visual designer to polish high fidelity design mock-ups. ### User Experience Design Intern @ Siemens Corporate Research Jan 2011 – Jan 2011 | Princeton, NJ Designed the user interface of a touch-screen device, Desigo, for energy-efficient building control system. • Examined product spec documents and preliminary UI flow. • Developed UI structure and polished specific user interactions working closely with a prototyper and a senior director. • Created the final design mock-ups by applying user centered design principle. • Documented UI guide and specs for communication with product managers and engineers. Developed user interaction concepts of iPhone app, Home Control, for home automation system. ### User Interface Designer (contractor) @ SK Telecom Jan 2009 – Jan 2009 | Seoul, Korea Conducted a heuristic evaluation and designed user interface for BrandNet (intranet for brand management). ### Lead User Interface Designer (contractor) @ BeyondN Jan 2008 – Jan 2008 | Seoul, Korea Developed user interface wireframes for a touch screen control panel of Samsung Electronics air conditioner. Proposed design concept for Pajama5 (mobile application) of SK Telecom. ### User Experience Designer @ SK Communications Jan 2005 – Jan 2007 | Seoul, Korea • Conducted a heuristic evaluation and user research to gain insight into future improvements for Cyworld Shopping. • Restructured information architecture of Nate and My Cyworld. • Redesigned Cyworld Paper(blog service) and Cyworld Music(music streaming service). • Developed GUI design guidelines for Nate. ### Visual Designer @ Nutility Jan 2002 – Jan 2004 | Seoul, Korea Designed websites for diverse clients such as Samsung Electronics, Hyundai Securities and Hana Bank. ### Visual Designer @ Kointech Inc. Jan 2001 – Jan 2002 | Seoul, Korea Designed web sites and softwares for clients. ## Education ### Master of Design in Interaction design Illinois Institute of Technology ### BFA in Visual communication design Seoul National University ## Contact & Social - LinkedIn: https://linkedin.com/in/jaesungpark --- Source: https://flows.cv/jaesung JSON Resume: https://flows.cv/jaesung/resume.json Last updated: 2026-02-23