Led discovery and solution strategy for government and regulated-industry platforms, including procurement and workflow systems.

Directed cross-functional design initiatives spanning UX architecture, design systems, and delivery planning.

Managed client engagements, proposals, and compliance-aligned documentation for regulated and public-sector environments.

Designed “Smart Contracts” engine using AI and conditional logic, reducing setup steps from 7 to 3.

Standardized UI components in Storybook, cutting design bugs by 30% and accelerating release cadence to weekly.

Increased task completion rates by 22% via optimized rule-based workflows.

Built Figma-to-Storybook handoff pipeline and QA checklist, reducing design–dev defects by 40%.

Integrated WCAG 2.1 AA accessibility into token system, achieving 96% Axe compliance and eliminating retrofits.

Streamlined checkout from 5 to 2 steps and added savings nudges, boosting conversions from 12% to 19%.

Set up Mixpanel dashboards tied to A/B tests, cutting iteration time in half and aligning releases with growth KPIs.

Built and documented a reusable design system in Storybook with engineering, reducing new feature rollout time by 50%.

Conducted user testing with photographers, editors, and brand managers to improve asset tagging, sharing, and approval workflows.