# Jahanzeb Khan > Senior Product Designer | Enterprise UX, E-commerce & SaaS | Driving Conversion, Systems & Scale Location: Valley Stream, New York, United States Profile: https://flows.cv/jahanzeb I’m a Lead/Senior Product Designer with over a decade of experience driving UX strategy, building scalable design systems, and shipping impactful products for brands like Apple, Meta, MGM, Nuts.com, and Citi. I’ve led projects that launched logistics platforms for Fortune 100s, rebuilt subscription funnels that lifted retention, and scaled design systems that increased accessibility scores to 96% and cut engineering bugs by 40%. I don’t just design interfaces—I build systems that ship fast, scale clean, and make people’s lives easier. What I bring to the table: - Translating business goals into flows that convert - Designing systems that teams can rely on and evolve - Collaborating deeply with engineering, product, and leadership - Framing the *why* behind every UX decision **Core strengths**: Design Systems, UX Strategy, Interaction Design, Accessibility (WCAG), Cross-Functional Collaboration Let’s build something people want to use. ## Work Experience ### Founder & Principal Product Designer @ Wonderland Digital Jan 2025 – Present | New York, New York, United States • Founded a product design consultancy focused on enterprise and government digital services. • Led discovery and solution strategy for government and regulated-industry platforms, including procurement and workflow systems. • Directed cross-functional design initiatives spanning UX architecture, design systems, and delivery planning. • Managed client engagements, proposals, and compliance-aligned documentation for regulated and public-sector environments. ### Senior Product Designer @ Anheuser-Busch Jan 2024 – Jan 2024 | New York, New York, United States • Launched Fright Factor, a logistics platform replacing spreadsheets for 300+ planners managing carrier contracts and delivery ops. • Designed “Smart Contracts” engine using AI and conditional logic, reducing setup steps from 7 to 3. • Standardized UI components in Storybook, cutting design bugs by 30% and accelerating release cadence to weekly. • Increased task completion rates by 22% via optimized rule-based workflows. ### Senior Product Designer @ Superformula Jan 2023 – Jan 2024 | San Francisco, California, United States • Expanded MGM’s design system to 120+ tokenized components, increasing engineer adoption from 45% to 92%. • Built Figma-to-Storybook handoff pipeline and QA checklist, reducing design–dev defects by 40%. • Integrated WCAG 2.1 AA accessibility into token system, achieving 96% Axe compliance and eliminating retrofits. ### Senior Product Designer @ Nuts.com Jan 2022 – Jan 2023 | Jersey City, New Jersey, United States • Rebuilt subscription funnel for B2C/B2B, lifting retention 8% in 3 months. • Streamlined checkout from 5 to 2 steps and added savings nudges, boosting conversions from 12% to 19%. • Set up Mixpanel dashboards tied to A/B tests, cutting iteration time in half and aligning releases with growth KPIs. ### Lead Product Designer @ Globaledit Jan 2020 – Jan 2022 | New York City Metropolitan Area • Led redesign of Global Edit’s digital asset management (DAM) platform, used by media and retail brands to store, organize, and distribute visual content. • Built and documented a reusable design system in Storybook with engineering, reducing new feature rollout time by 50%. • Conducted user testing with photographers, editors, and brand managers to improve asset tagging, sharing, and approval workflows. ### Senior Product Designer @ Crane Stationery Jan 2019 – Jan 2020 | New York City Metropolitan Area • Redesigned e-commerce platform for luxury paper goods, increasing monthly sales 8–12%. • Developed a modular design system in Shopify to support personalization and dynamic previews. • Reduced cart abandonment by 17% through UX simplification and better CTA hierarchy. ### Senior Product Designer @ Apple Jan 2019 – Jan 2019 | New York, New York, United States • Designed iOS app for American Dream Mall with Apple’s EDL team, featuring indoor navigation and event discovery. • Built Swift-ready prototypes and ran in-mall usability testing to validate journey flows. • Reduced in-app support tickets by 40% with improved map interactions and user prompts. ### Product Designer @ Meta Jan 2019 – Jan 2019 | San Francisco Bay Area • Created and launched Watch Party, a co-viewing feature for Facebook Watch with synchronized video and live chat. • Drove session lengths 2.3x longer than standard on-demand videos within 90 days post-launch. • Designed flows for host controls, real-time reactions, and cross-device participation; partnered with PMs across three time zones. ### VP, Sr. User Experience Architect @ Citi Jan 2018 – Jan 2019 | Greater New York City Area • Co-led Citi’s Financial Health & Wellness initiative with Apple, rewarding financial goals with Apple Watches. • Increased new checking accounts by 24% through gamified budgeting and goal tracking UX. • Reduced onboarding drop-off by 31% and collaborated across compliance, marketing, and legal. ### Design Director @ Brickwork Jan 2015 – Jan 2017 | Greater New York City Area • Redesigned Brickwork’s B2B store locator into a self-service SaaS product, reducing onboarding time from 6 months to 2. • Delivered scalable, white-label design for global brands including Nike, Chanel, and Kate Spade. • Helped double ARR by aligning UX with implementation blockers and sales feedback. ### Adjunct Professor @ New York Institute of Technology Jan 2013 – Jan 2017 | Greater New York City Area Courses: Web Technologies, UX/UI and Branding Topics include: UI & UX principles, Interaction design and prototyping ### Design Director @ betaworks Jan 2013 – Jan 2015 | Greater New York City Area • Designed investment dashboard powering $20M+ across 38 startup rounds. • Built pitch tools, deal tracking, and investor workflows in collaboration with founders. • Featured on Gimlet Media’s StartUp podcast for product innovation and early-stage design execution. ### Senior Designer @ HD MADE Jan 2011 – Jan 2013 | Greater New York City Area • Led UX/UI for nonprofit and media platforms, including Robin Hood Foundation and Fox Sports. • Boosted donation completion by 12% for Breast Cancer Foundation via optimized user flow. • Delivered concept-to-execution design across visual storytelling, interaction, and content systems. ### Design Director @ WGSN Jan 2005 – Jan 2010 | Greater New York City Area • Directed redesign of WGSN’s global trend forecasting and inventory platform (INstock). • Partnered with UK-based dev teams to create modular, accessible UX used by global fashion brands. • Increased subscriber growth by 8% and client retention by 23% through streamlined workflows and UI enhancements. ## Education ### BFA in Graphic Design New York Institute of Technology ### MPS in Design Management Pratt Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/jahanzebkhan22 - Portfolio: https://madebykhan.com --- Source: https://flows.cv/jahanzeb JSON Resume: https://flows.cv/jahanzeb/resume.json Last updated: 2026-03-29