# Jahm Alissa > Product design lead Location: San Francisco, California, United States Profile: https://flows.cv/jahm Over ten years of hands-on experience in digital product design and branding for web and mobile. I enjoy bringing new ideas to life, and creating design systems and processes that increase productivity. ## Work Experience ### Product Designer @ CalMatters Jan 2021 – Jan 2022 ### Product Design Consultant @ Unknown Jan 2020 – Jan 2021 | San Francisco Bay Area Helping startups in design strategy, process and implementation. Building design systems, aligning brand with product, UI/UX and Visual design. ### Head of Product Design @ Fieldwire Jan 2018 – Jan 2019 | San francisco, CA ### Associate Design Director - Product Design @ Healthline Media Jan 2016 – Jan 2016 Oversaw product design initiatives for healthline website and mobile apps, including new brand implementation, ad behavior, marketing and social media campaigns, landing pages, email newsletter signups, prototyping and visual QA. • Managed workflow and product design assignments for the design team. • Led a task force to create, implement and maintain a new live style guide for all Healthline media channels • Hired and trained new talent ### Lead Designer - Product Design @ Healthline Media Jan 2015 – Jan 2016 | San Francisco Bay Area Led the design of healthline.com site and mobile apps, focusing on usability, experience and user interface. Contributed to the success of healthline becoming the world second largest website with 60+ million users a month. • Design and implementation for healthline.com new brand across all breakpoints for desktop, tablet and mobile. Created a new style guide, conducted typography studies and A/B tests. • Oversaw visual QA and collaborated with product and engineering teams to ensure final product meets design requirements • Created frameworks, UI libraries, color swatches and templates that Improved the design team workflow and doubled productivity • Key player in building inhouse design team and providing support and mentorship ### Sr. Designer - Product Design @ Healthline Media Jan 2012 – Jan 2015 | San Francisco Bay Area Produced user interface designs for healthline content, clinical apps and enterprise partners; creating wireframes, mockups, style guides and interactive prototypes. Collaborated with product, engineering, editorial and marketing teams on understanding problems at-hand and identify best design solutions. • Co-Led the rebrand of healthline.com in 2013 • Led the design for a high trafficked clinical application Symptom Checker; implementing data-driven designs guided by a/b tests, usability studies and surveys • Led the documentation and implementation of Healthline style guide • Led the design for social and editorial programs • Established a framework for Responsive Design and brought the site under a responsive platform through new grid system, improved header, navigation and templates ### Creative Manager @ Cartridge World Jan 2008 – Jan 2011 | Emeryville Oversaw all visual communications of Cartridge World North America including branding, marketing collateral, packaging, tradeshow materials, signage, photo art direction, TV commercials, website and user experience. Branding: Developed, maintained and updated the brand image by establishing and implementing standards that convey quality and ease of use Packaging: Designed all product packaging/ labeling and managing vendor artwork development by providing art direction and design templates to ensure brand consistency Marketing: Formulated design mock-ups and illustrated concepts/ideas for print, web and sell environments. Worked closely with Director of Marketing developing ad campaigns, style guides and packaging; Presented concepts and produced final artwork. Provided template design solutions through a dynamic content engine. Managed and mentored freelance designers Web: Provided graphics and User Interaction design mock-ups to develop the corporate website, online campaigns, eNewsletters, ecommerce portal and amazon online store ### Graphic Designer @ AbsolutelyNew Jan 2005 – Jan 2008 Branding: Collaborated with the art director to design and create a new AbsolutelyNew corporate identity. Designed a new logo, corporate style guideline handbook , corporate templates and forms. Responsible for launching and implementing the new corporate style throughout the company Direct mail: Head designer for the direct mail division. Design projects for direct mail campaigns promoting the various product categories and services. Responsible for the full design process and production Marketing Collateral: Produced marketing collateral for various departments of AbsolutelyNew, Inc. Projects include corporate brochures and flyers Sell Sheets: Worked with Product Licensing Managers and 3D Artists to design quality sell sheets for new products by means of photo direction, Photoshop rendering, Illustrator and InDesign layout Website: Designed page layout, icons and graphics for corporate website and landing pages ## Education ### BFA in Graphic Design Yarmouk University Jan 1998 – Jan 2004 ## Contact & Social - LinkedIn: https://linkedin.com/in/jahmalissa - Portfolio: https://www.jahmalissa.com --- Source: https://flows.cv/jahm JSON Resume: https://flows.cv/jahm/resume.json Last updated: 2026-03-25