Designing a framework for initiating sustainable behavior change within the city buildings (corporate sustainability focused on behavior change). Design strategist for neighborhood resiliency co-creation project. Developing a framework for Earth Day 2020.

SCAD collaborated with Heineken in a collaborative course in order to develop a design solution to provide a new sustainable purpose for recycled glass bottles in urban environments. The diverse team of designers from majors of industrial, service, architecture, interior, graphics, and advertisement developed a range of products and systems for the same.

• Conducted secondary and primary research

• Implemented sustainable strategy tools such as double diamond sSwot (sustainable SWOT) for analysis and systems thinking.

• Implemented circular economy concepts for developing closed-loop systems.

• Conducted material research for innovative sustainable materials and types of glass.

• Developed multiple solutions considering Brand Identity and legacy.

• Presented the final concept to the client from Heineken headquarters.