# Jaime Wolf, UXMC (UX Master Certified) > Senior Product Designer Location: San Jose, California, United States Profile: https://flows.cv/jaimewolfuxmcuxmastercertified Senior UX and Product Designer with 20+ years designing award-winning 0-1 hardware and software products. Expert in ambiguous problem spaces, most recently leading GenAI product innovation at Amazon. Proven track record launching products from concept to market at Dolby, Poly, and Amazon. Fluent in vibe coding and rapid AI prototyping. Passionate about mentoring emerging designers, embedding accessibility throughout product development and driving cross-functional collaboration. Master UX Certified with specialty certifications in UX Research, Interaction Design and UX Management. EXPERIENCE OVERVIEW - Innovative and creative team player who can effectively manage multiple complex projects in a dynamic environment - Successful at leading cross-functional teams - Exceptional collaboration and interpersonal skills, with the ability to build confidence and trust with customers, colleagues and leadership - Motivated self-starter who never stops learning - strong UX research background ## Work Experience ### Head of Experience and Design, Senior UX Designer, Alexa Devices and Hardware @ Amazon Jan 2025 – Present Leading design and research innovation for zero to one emerging generative, personal AI hardware/software products. ### Mentor, UX Design and Product Management; Amazon Design and Research Apprentice Training Program @ Amazon Jan 2021 – Present I mentor two UX designers, an MBA product management intern (chosen by my leadership) and am an Amazon Advisor to a UX researcher (chosen by a partner team UX manager). I find mentor/advisorship to be incredibly rewarding! ### Head of UX and Design, Senior UX Designer @ Amazon Jan 2024 – Jan 2025 Led the design team working on collaboration and meeting tools, videoconferencing hardware and GenAI features in the Devices Org. ### UX Manager and Senior UX Designer, Hybrid meeting tools @ Amazon Jan 2022 – Jan 2024 | San Francisco Bay Area Leading the design and experience of hybrid meeting solutions at Amazon. I design embedded UI for large and small screens, collaborate on hardware design, industrial design and ergonomics and am responsible for the overall experience of hybrid meeting participants, both in the room and remote. ### Senior UX Designer, Hybrid Meeting Tools @ Amazon Jan 2021 – Jan 2022 Leading the design and experience of hybrid meeting solutions at Amazon I design embedded UI for large and small screens, collaborate on hardware design and ergonomics and am responsible for the overall experience of hybrid meeting participants, both in the room and remote. I partner closely with accessibility teams to make accessibility a top priority as we design and build our products. I also design and conduct research including user interviews and usability tests to evaluate and validate our products. ### Senior UX Designer, Amazon Chime and Chime SDK @ Amazon Web Services (AWS) Jan 2019 – Jan 2021 | San Francisco Bay Area Senior designer, leading the strategy and design of all embedded device and room experiences, plus UX of desktop, SDK and web application Chime clients. Managed the creation and roll out of our new component library to designers and engineering teams. Projects include: - Design and usability testing of new conference room hardware and software - Design of telemedicine demo interaction between doctors, patients and schedulers - SDK channel flows to remove profanity and sensitive content from messages - Live captioning for meetings - In-application chat messaging with Chime SDK - Join Amazon Chime meetings from Slack - Amazon Chime app on Dolby Voice Room - Join Amazon Chime meetings with Alexa Show Amazon Chime experience on Dolby Voice Room: https://aws.amazon.com/chime/devices/ https://aws.amazon.com/about-aws/whats-new/2019/10/amazon-chime-now-supports-an-in-room-experience-on-dolby-voice-room/. ### Senior UX and VUI Designer, Alexa for Business @ Amazon Web Services (AWS) Jan 2018 – Jan 2019 | San Francisco Bay Area Revolutionizing the design and experience of the new Alexa for Business, under Amazon Web Services. I design VUI (voice) and GUI interfaces for the new Alexa for Business product, including: - all conferencing and room booking voice experiences ("Alexa, is this room free?"; "Alexa, book this room for two hours."; "Alexa, start my meeting.") - calendaring and task management - other meeting and productivity tools I also design our web-based enterprise management console experience, where customers can add, provision and manage their devices, conference rooms and Alexa skills. I support 8 product managers as the sole UX designer, creating wireframes, workflows, research surveys, proofs of concept and high fidelity mockups in a fast-paced and demanding environment. Features I've worked on: - Alexa for Business Skill Blueprints https://amzn.to/2YwyVrx - VUI Room booking: https://techcrunch.com/2018/10/10/alexa-can-now-reserve-conference-rooms/, https://aws.amazon.com/blogs/business-productivity/announcing-room-booking-for-alexa-for-business/ - Calling from shared address book: https://aws.amazon.com/blogs/business-productivity/calling-from-a-shared-address-book-in-alexa-for-business/ - WPA2-Enterprise Wi-Fi shared devices: https://aws.amazon.com/blogs/business-productivity/setup-shared-devices-managed-by-alexa-for-business-on-wpa2-enterprise-wi-fi/?nc1=b_rp - Monitor device connection status: https://aws.amazon.com/blogs/business-productivity/new-monitor-connection-status-for-shared-devices-with-alexa-for-business/?nc1=b_rp ### Senior UX Designer, Design Team Lead @ Dolby Laboratories Jan 2016 – Jan 2017 | San Francisco Bay Area Senior UX Designer for Dolby's Communications division, including all voice, conferencing and communications products. I designed intuitive workflows and interactions and designed and conducted usability testing for a variety of hardware and software products. I was a strong evangelist across the company for closely integrating research and ongoing usability testing as a regular part of our product development process and frequently taught other UX designers and product managers in our Consumer Entertainment and other groups how to design and conduct usability testing. I was the Lead Designer for Dolby Voice Room. Partnered closely with our industrial design team, collaborating on mechanical design, ergonomics and other human factors. I designed all of the software workflows and screens for this product and directed, oversaw and approved the visual design. I was invited to be the UX Team Lead for a new mobile music-related product in another group, overseeing the work of two interaction designers and one visual designer, managing timelines and delivery of UX artifacts and working with the product and engineering stakeholders at the highest levels. I collaborated on and reviewed the workflow and UX design of hundreds of screens, designed a full-scale usability test plan and procedure that I then taught to interns and other designers, approved story boards for advertising shoots, and everything else that goes with running a global UX team. As this project was in flight when I joined, I needed to hit the ground running and maintain previously-committed deadlines, while supervising a team spread across three continents. I have been the UX Design Lead for all of our partner/service provider CSAF apps on the Dolby Conference Phone, including Bluejeans, Highfive and iMeet. I have designed and collaborated with our partners to design and test workflows, screens and interactions. ### Senior UX and Product Design Lead @ Polycom Jan 2015 – Jan 2016 | San Francisco Bay Area In addition to my Senior UX Designer work outlined below, I took a leadership position on the UX team, responsible for the UX research throughout the company and strategic work covering all areas of usability for our products. I was the design lead for the Realpresence Trio, a multi-award-winning next generation voice and video product. ### Senior User Experience Designer @ Polycom Jan 2013 – Jan 2016 | San Jose, CA I designed beautiful, engaging product experiences for a range of software and hardware products used for video and audio conferencing and collaboration. • Lead Designer responsible for all UX work and visual design on Polycom's next generation conference phone, the RealPresence Trio http://www.polycom.com/voice-conferencing-solutions/conference-phones/realpresence-trio.html, I have designed an entirely new experience that will lead the way for all of Polycom's future audio products. • Created wireframes, Axure prototypes, work flows, developed use cases and personas to support my designs • Managed visual design work to create beautiful interfaces to support our brand new UI • Designed and conducted usability testing using Axure prototypes to ensure that my product designs are research-backed and user tested • Worked with product team to come up with game-changing industrial design for a new suite of products • Lead UX Designer for RealPresence CloudAXIS (RealPresence WebSuite) http://www.polycom.com/products-services/realpresence-platform/realpresence-web-suite/redefining-video-collaboration.html • Worked closely with top-level and executive product management and engineering leads on creating an experience that is delightful, marketable and feasible to implement. Created a first of its kind mini-UX team with all three disciplines represented and contributing to the design of the overall experience. • Established and led ongoing collaboration sessions for a worldwide UX team, providing leadership and creating a healthy environment where designers can get constructive feedback and solve design problems together • As part of the UX team, designed and shaped Polycom's new unified meeting experience, unified in UI, user task flows and visual design. • I was the Lead UX Designer for RealPresence Media Manager ### Senior UX Designer @ Cisco (through Bestica) Jan 2011 – Jan 2012 Created a world-class user experience for the Cisco Support Community, which has over 1 million registered users and over 600,000 unique visitors per month (https://supportforums.cisco.com/index.jspa). • Led the re-design of Cisco's Support Community website: project planning, creating and iterating wireframes, high-fidelity prototyping, user testing planning and facilitation, research and analysis; worked with visual designer in creating all visuals and icons. • During my tenure, CSC has won the following awards: 2012 Web Marketing Association’s Best Technology Website, and Social Network Standard of Excellence, 2012 W³ Silver Award, 2011 & 2012 Technology Services Industry Association (TSIA) Award for Innovative Support & Star Award, 2011 Forrester Groundswell Award (B2B Supporting) • Led UX re-design of the Cisco mobile technical support app for iPhone and Android • Managed usability testing for mobile app; co-authored testing script and created all testing tasks • UX lead for Cisco's Community on Demand Engine, our foundational technology platform delivering a personalized, proactive support community experience embedded in customer/partner service delivery. Currently in production on Cisco.com. Created all widget interfaces and wireframes and helped develop functional specs • Wireframed and designed new site on Cisco.com to evangelize CSC's new VIP recognition program (http://www.cisco.com/web/communities/vip/index.html) • defined innovative user interfaces and interaction styles, resulting in improved user productivity. • worked with feature development teams to ensure that the workflow reflected the customer's needs; ensured feature consistency • translated customer requirements into defined specifications and inspired the Engineering team to develop the right product. • gauged the usability of new and existing products • established and leveraged existing UI design guidelines to promote consistency and ease of use across the product lines ### UX Designer @ Nortel Jan 2008 – Jan 2011 Develop, manage and evolve overall intranet user experience for an intranet serving 95,000 employees at its peak; manage UX, content and design strategy. •Responsible for overall user experience management, quality, effectiveness and evolution of Nortel’s intranet; usability expert and authority on employee preferences for all intranet projects, ensuring that user needs and preferences shape our design and interface •Create wireframes and prototypes for employee portal and intranet/internet templates and sites; design and produce CSS, HTML, graphics and layouts for internal and external websites •Conduct usability testing on new web interfaces and functionality to ensure a user-centric focus for all of our strategic and design work; implement metrics-based recommendations for change based on resulting data •Ensure consistency in design deliverables from multiple design staff and across multiple releases •Align UX requirements with other portals to ensure maximum synergy between applications, working towards ultimate web vision to maximize shared services and technologies •Collaborate with search, social media, content and technical leaders to drive best in class user experience and functionality •Manage content, create graphics and design and build buyer websites on Nortel.com • Administer and manage Nortel.com communities area on Jive platform and employee blogs and forums on Web Crossing platform •Strategized, designed requirements for and helped build and deploy new employee intranet portal on Microsoft .NET platform that replaced two legacy systems and delivers personalized content based on geography and role •Project managed several major re-designs of employee portal, leading employee communications, IT and outside vendors in developing business and technical requirements, design elements and implementing best-practice user experience elements in new design ### Senior Web Designer @ Nortel Jan 2005 – Jan 2008 | San Francisco Bay Area Led strategic direction for all facets of internal web-based communications for an intranet serving 90,000 employees •Provided strategic direction on all facets of internal web-based communications, including usability, navigation, governance and SEO •Project managed, developed content and provided graphic art direction and promotional cross-linking for all major corporate initiatives on the intranet •Managed employee feedback for intranet, increasing employee confidence in the web team and our product •Implemented distributed publishing, increasing team efficiency and allowing team increased focus on strategic projects through 30% reduction in team workload •Developed centralized metrics program for intranet, reducing team time for reporting by 72 hours annually, saving $3,100/year •Managed project to improve portal stability and up-time and streamline web publishing process for critical corporate announcements, resulting in a 15% reduction in publishing time and increasing up-time of portal during major announcements •Produced major improvements to internal search engine, including the addition of keywords, a spell check and refinement of the collection to improve user search effectiveness •Created and enforced policies to migrate web sites from unsupported systems onto corporate-approved content management systems, resulting in over $1.5M in savings annually during a 5-year period •Created and deployed online HR help request form, reducing phone calls to the help desk and saving Nortel over $8K annually in support fees for calls •Helped drive sales by building online sales leads form for employees. Program led to sales wins for Nortel and reduced costs by moving process from paper to an online database •Administered and moderated employee blogs and forums •Managed employee intranet portal with Microsoft SharePoint 2007, ensuring that the intranet portal was available 24/7 and offered timely, useful content to help employee productivity ## Education ### Continuing Studies in Stanford Design School (D School) Stanford University ### BA in American Studies - graduated with distinction Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/jaimewolf --- Source: https://flows.cv/jaimewolfuxmcuxmastercertified JSON Resume: https://flows.cv/jaimewolfuxmcuxmastercertified/resume.json Last updated: 2026-04-13