Directed the product strategy for Apollo’s upper funnel outbound portfolio, overseeing the 0-to-1 launch and scaling of critical surfaces including Onboarding, Home, Tasks, and Prospecting. Spearheaded the development of next-generation intelligence tools—Outbound Copilot, AI Scoring, and AI Recommendations—transforming the roadmap into an AI-first strategy.

Led product for Facebook Shops (0-to-1) and Commerce Ads, driving monetization across surfaces with 400M+ queries. Drove 100M+ Product Detail Page views by integrating commerce into NewsFeed and Search. Transformed Commerce Ads ranking logic through new ad formats and "Visual Search" strategies, delivering a 3x improvement in conversion outcomes.

Global Lead for Supply Chain Intelligence, owning the machine learning infrastructure that powers delivery estimates for millions of orders. Built the company's first ML-predicted delivery promise, improving global accuracy by 25%. Led the tech strategy for "1-Day Delivery" capabilities and solved critical logistics misassignment issues to reduce operational costs.

Led the digital transformation of a legacy hardware line into a modern software business. Launched a 0-to-1 B2B SaaS product for radio programming, shifting the business model to recurring revenue, and redesigned the B2B e-commerce platform to streamline enterprise purchasing.

Bootstrapped a consumer goods startup from concept to market. Designed innovative nested bag products, developed semi-automated manufacturing processes, and filed provisional patents before successfully bringing the product to market.