# Jaini Shah > Product @ Tinder | ex- EA, Glu, Jam City, DeNA Location: Union City, California, United States Profile: https://flows.cv/jaini 🎯 Product Leader | 14+ Years in Games & Consumer Tech | Driving Growth Through Innovation, Strategy & Execution I’m a seasoned product leader with over 14 years of experience driving high-impact initiatives at the intersection of games and consumer tech. I've led cross-functional teams at top companies including Tinder, Electronic Arts, Jam City, Glu Mobile, and DeNA, as well as at nimble startups—launching and scaling products that have reached millions globally. My career has been shaped by a passion for crafting engaging user experiences and a deep understanding of product-market fit. From launching AAA titles and top grossing free-to-play mobile games to leading core experience and Growth initiatives at Tinder, I’ve consistently brought user-centered, data-informed strategies to life. As a product leader, I specialize in setting clear product visions, aligning teams, and building roadmaps that balance business goals with user needs. I'm especially skilled at leading through ambiguity, building and managing a high performing product teams, and driving growth through product-led strategies. Core Competencies:Product Strategy | Product Leadership | Mobile Games | Social Features | People Marketplaces |  Product Roadmaps | Go-to-Market Planning | Live Ops & Monetization | User-Centric Design | A/B Testing | Data Analysis | Team Building | Cross-Functional Leadership ## Work Experience ### Director of Product Management @ Tinder Jan 2024 – Present Promoted to lead Tinder’s Core Expression team, driving the strategy, roadmap, and execution for features that shape user identity and drive meaningful connections within the Tinder ecosystem. Responsible for Profile, Onboarding, and other strategic Self-Expression initiatives, directly impacting how users express themselves leading to meaningful connections on a platform with 47M+ monthly active users in 190+ countries and 100B+ matches made. ### Group Product Manager @ Tinder Jan 2022 – Jan 2024 Led product efforts across the Growth pillar, focusing on Onboarding, Activation, and user ramp-up. Responsible for optimizing early user journeys to increase engagement and conversion at global scale. ### Director of Product Management & Game Director | Unannounced Game @ Jam City Jan 2020 – Jan 2022 ### Group Product Manager | Design Home @ Glu Mobile Jan 2020 – Jan 2020 ### Lead Product Manager | Design Home @ Glu Mobile Jan 2018 – Jan 2020 ### Senior Product Manager ||, The Sims mobile, Minions Paradise @ Electronic Arts (EA) Jan 2015 – Jan 2018 - Senior Product Manager II for The Sims Mobile and Minions Paradise games for iOS & Android (taken from soft launch to worldwide launch) - As a lead on feature pods within both titles, partnered with design lead to prioritize, ideate, spec & implement features, systems and modalities of play based on the strategy - Partnered with writers and design teams along with internal leadership as well as licensor (Illumination - creator of “Despicable Me” franchise) approvals to drive live content in the game for continued engagement - Responsible for executing in-game live-ops campaigns to drive monetization. Partnered with Marketing team to create a cohesive lifecycle marketing strategy through push notes and other channels to drive the best results - Analyzed player behaviors and worked closely with the cross-functional team to identify, design, and optimize features to improve the product’s retention, engagement, and monetization. - Conducted and shared competitive research on a regular basis to stay on top of industry trends. ### Product Manager | Sift for iOS & Android @ Smartshoppr Inc. Jan 2013 – Jan 2015 - Owned end to end product strategy and roadmap for Sift, a mobile commerce platform across iOS, Android, and web, balancing growth, engagement, and monetization goals - Responsibilities included managing a cross-functional team, owning core app strategy, setting metrics forecasts, implementation and development of features against strategy - Direct reporting responsibility of a diverse team of six: included product managers, production, QA and engineers - Successfully rolled out mobile product platform which included social, location & iBeacon, notifications (push, email, text/SMS) and email content and analytics technology ### Senior Product Manager | Scrabble, Sim City, Unannounced Mobile Game Titles @ Electronic Arts Jan 2012 – Jan 2013 - Worked closely with game producers of Scrabble, SimCity, The Sims and an Unannounced new game to provide product economy analysis as well as new feature recommendations for revenue optimization - Worked on product roadmaps, economy design and analytics support for multiple free-to-play games within various phases (from ideation to launch as well as live operations post launch) - Measured, analyzed and reported on key performance metrics for products, and then provided recommendations around the highest impact areas based on analytics - Coordinated closely with marketing, creative and franchise teams to promote titles both in- game and externally ### Senior Product Manager | Tap Ranch, Tap Fish & More @ Gameview Studios (DeNA) Jan 2010 – Jan 2012 - Multiple successful free-to-play games launched, developed end to end: Tap Ranch (Within Top 10 grossing games), Wonder Cove, Tap Fish (#1 Top grossing game), Tap Town, and more - Lead product manager for top grossing titles, writing product specifications, responsible for economy design, conducting market research and directing team priorities - Directly managed product and content roadmap, pricing and marketing promotions within app and outside through push notifications and social media channels - Creative yet analytics driven thinker with international experience working with teams in South Asia and Japan ### Product Marketing Manager @ OfferPal Media Jan 2009 – Jan 2010 - Product Marketing Manager at Offerpal Media during its acquisition and company wide rebrand to Tapjoy. - Worked as a product management and monetization consultant to top social gaming studios, advising on virtual currency design, commerce integration, user retention, and engagement optimization across web and mobile platforms. - Owned competitive analysis, KPI benchmarking, and market research to identify high impact opportunities for revenue growth. Produced executive level reporting and insights on feature performance, international trends, and genre level monetization patterns. - Partnered closely with product and engineering teams to influence roadmap decisions and evolve the monetization platform based on client needs and market signals. ## Education ### P. G. D. In Investment & Financial Analysis Gujarat University ### Bachelor of Commerce in Bachelor of Commerce Gujarat University ### MBA San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jaini - Website: http://www.jaini.com --- Source: https://flows.cv/jaini JSON Resume: https://flows.cv/jaini/resume.json Last updated: 2026-04-05