# Jake Garcia > Business strategy and go to market leader. Location: San Francisco, California, United States Profile: https://flows.cv/jakegarcia Business leader with 16 years experience in business strategy and management with proven success building teams and driving initiatives in large matrixed organizations. ## Work Experience ### Director, Portfolio Monetization Strategy and Analytics @ Autodesk Jan 2021 – Present | San Francisco Bay Area Team Leadership & Development - Established and grew a team of GTM Strategy Managers and Business Intelligence Analysts supporting a growing $5B business. Portfolio & Monetization Strategy – responsible for optimizing the portfolio of offerings for a $5B business to accelerate growth, incorporate new technology (e.g. AI) and business models (e.g. consumption). New Product Introduction - Team has launched of 35+ new products and services, including GTM Strategy, packaging and pricing, and launch execution. Business Intelligence – Responsible for health of the business, market sizing, strategic forecasting, competitive / market intelligence, and account-based targeting practices ### Sr Manager, GTM Strategy & Analysis @ Autodesk Jan 2018 – Jan 2021 Establish and grow a team of GTM Strategy Managers and Business Intelligence Analysts. Define team org structure, strategic plans, goals, projects, and operating model to support a growing $3B+ business. Some of my team’s key tasks include: * Develop go-to-market strategy and execution plans * Evaluate and forecast long term growth opportunities * Define new offerings / packaging / pricing * Lead product / offering launches * Develop frameworks and drive alignment for new business models / offerings * Own strategic planning datasets and analysis including: market sizing, financial modeling and industry trends. * Create and distribute account intelligence and ABSM opportunities, provide campaign targeting * Analyze and solve complex business problems impacting business growth * Set, track and report business objectives and adjust short term plans accordingly * Collaborate across the company with business leads, product development, marketing, sales, customer success / support, operations and finance to achieve success against business objectives ### Sr Manager, Design Collaboration & Reality Capture Business Strategy @ Autodesk Jan 2016 – Jan 2018 | San Francisco Bay Area Manage business strategy and go-to-market execution for Autodesk's design collaboration and data management products for Architects and Engineering Service Providers (BIM 360) and Autodesk's Reality Capture solutions (ReCap) Some of my key tasks include: • Create and articulate long term market and product vision • Develop and communicate strategic plans internally across all stakeholders • Analyze customer data, market research, and perform primary research to define market needs and to size / prioritize opportunities • Define new offerings / packaging, create go-to-market strategies and plans, and drive go-to-market execution • Define user needs by persona / industry and develop associated product positioning and value propositions • Set, track and report quarterly and yearly business objectives • Collaborate with a cross-functional team to achieve success against our strategies and business objectives (Including product development, marketing, sales, support, operations, finance, research, and executives) ### AutoCAD Family Business Strategy Manager @ Autodesk Jan 2014 – Jan 2016 Set the long term strategic vision and short term go to market strategy. Combine analytical insights and thought leadership to identify, research, define and prioritize short and long term market opportunities. Drive strategy execution and align marketing, vertical industry, sales/channel and product development teams. ### Sr. Market Intelligence Analyst @ Autodesk Jan 2011 – Jan 2013 Analyze new and existing market opportunities to inform and influence strategic direction for cross-industry, platform, new business models, subscription, and very small business team stakeholders. ### CMU Tepper Team @ ExxonMobil/ELC Jan 2011 – Jan 2011 ANALYTICAL MODELING & STRATEGIC PLANNING First place winner of competition entitled Seizing New Energy Opportunities while Reducing Greenhouse Gas Emissions. Developed a model to simulate and project the U.S. energy portfolio in 2030, considering current and potential innovations. Created a fiscal plan and national strategy to reduce greenhouse gas emissions in that timeframe. Submitted a report describing projection, plan and implementation strategy. Chosen to present in final round out of a possible 54 selected entry schools. Presented in final round to C-Level executives from the ELC. Won first place. ### Team Member, Phase 4 Team Leader @ MonacoRV: Integrated Product Development Capstone Jan 2011 – Jan 2011 PRODUCT DEVELOPMENT & MARKETING STRATEGY Analyzed current market offerings to identify product opportunity gaps. Performed primary and secondary research to determine needs of the market. Developed product to satisfy market need and fill opportunity gap. Created go-to-market strategy and financial projections and presented strategy to Monaco executives. Product is currently patent pending. ### CMU Tepper Team Leader @ University of Michigan: Renewable Energy Case Competition Jan 2011 – Jan 2011 LEADERSHIP, ANALYSIS & STRATEGY Developed a model to simulate and forecast the energy consumption and prices in the PJM energy market through 2015. Led a team to derive a strategic plan with an optimal technology portfolio for new utility entrants into the market. Presented strategy and implementation timeline to Duke Energy representatives. ### MBA Intern @ Sungevity Jan 2010 – Jan 2010 MARKETING STRATEGY & ANALYSIS Supported marketing efforts for product launch in new markets. Analyzed and reported consumer behavior and market trends to marketing team. Forecasted potential in new markets. Developed market entry strategies and messages for direct mail campaign and internet banner ads. SALES OPTIMIZATION & STRATEGY Recognized inefficiencies in process flow between lead generation and sales. Developed and proposed a model to filter low probability leads to a lead qualification assistant rather than sales. Presented implementation strategy to C.O.O. and V.P. of Sales. Program approved by both and has the potential to save the company $0.875 million in new hire salaries in the first year and increase sales conversion rate by 50%. ### Construction Administration Engineer - Project Management @ STV Incorporated Jan 2005 – Jan 2009 | New York, NY LEADERSHIP & PROJECT MANAGEMENT Managed and completed 20 development and renovation projects totaling over $100 million in client budgets; scheduled, organized and represented the company at project meetings with clients, contractors and agencies; managed projects to meet budget and schedule deadlines. LEADERSHIP & PROBLEM SOLVING Simultaneously managed up to seven projects; responded to client needs and changes required by field conditions; determined suitable course of action and led a team of 4-5 Engineers and Architects to coordinate and introduce necessary changes; collected over $600,000 in additional design services. CORPORATE BUDGETING & SCHEDULING Evaluated accounting data cross-referenced with expected resource requirements of project managers to create a 6-month Manpower Projection Schedule which represented the resource and schedule requirements of ~150 active projects; project facilitated better communication between project managers and department heads to reduce employee turnover and increase scheduling flexibility. ### Student Design Engineer @ Lafayette College Jan 2004 – Jan 2005 INNOVATIVE DESIGN & DEVELOPMENT Utilized technical knowledge and creativity to design and manufacture the intake system and throttle body for the first-ever Lafayette College SAE Racecar. TEAMWORK Held weekly meetings with members of the intake/exhaust team; discussed design and manufacturing requirements needed to complete individual and team tasks; created a progress schedule and report for monthly meetings with the entire racecar team to coordinate sub-team efforts; successfully completed construction. ### Mechanical Engineering Intern @ STV Inc Jan 2004 – Jan 2004 DESIGN SKILLS Created and revised base plans, floor plans and public assembly plans for design team; drafted and edited scope reports for new projects and developed contract documents for the client to issue for bid; successfully designed and submitted three new projects worth over $1,000,000 in design fees. ## Education ### MBA in Marketing, Strategy, Quantitative Analysis and Product Development Carnegie Mellon University - Tepper School of Business ### BS Engineering in Mechanical Engineering Lafayette College ## Contact & Social - LinkedIn: https://linkedin.com/in/jake-a-garcia --- Source: https://flows.cv/jakegarcia JSON Resume: https://flows.cv/jakegarcia/resume.json Last updated: 2026-04-13