• Recruited and led a team of very talented designers working on the Spredfast platform
• Worked closely with the product leadership, product managers, customer partners, and customers to design and implement new product ideas on desktop and mobile
• Instigator of several new features and efficiency improvements throughout products
• Designed and implemented a new design language for the Spredfast platform while working closely with engineering and product management
• Overseeing an initiative to unify Spredfast products post merger with Mass Relevance
• Introduced generative research and usability testing to the product team and made it a part of the product development process
• Mentored designers
• Hands-on design on all areas of the product
