# James Berta > Staff Product Designer | 15+ years of experience creating 50+ award-winning products in AI, SaaS, e-commerce, Fintech, B2B, and B2C platforms for top brands Location: Burlingame, California, United States Profile: https://flows.cv/jamesberta As a seasoned product design leader with 15+ years of client-oriented expertise in building SaaS platforms, I've had the pleasure of collaborating with prominent brands, guiding large product teams, and tackling complex product projects. Some of the notable clients I've worked with are Apple, Google, Disney, Dell, Microsoft, Oracle, Samsung, Coca-Cola, AT&T, IBM, Sony, Williams-Sonoma, and Netflix. My focus lies in product design, and my experience spans a wide range of disciplines, including creative direction, strategy, web, branding, print, social media, monetization, development, photography, music, and video. On a personal note, I love working out, playing guitar, writing, and singing. ## Work Experience ### Principal Product Designer @ DesignPulse Jan 2009 – Present | San Francisco Bay Area Clients include: Like.com (acquired by Google), Adchemy (acquired by WalmartLabs), Mingle 2, Williams-Sonoma, Electronic Arts, Cisco, Liquid Machines (acquired by Check Point Software), The Bar Method ### Product Design Lead @ Milestone Inc Jan 2017 – Jan 2023 | Santa Clara, California, United States Led designs of 17 award winning SaaS tools and SEO products that were sold to Forbes 2,000 companies including; VMware, Marriott, U.S. Bank, IBC bank, Homebridge, Nissan, Hyatt and McDonald's. Designed MVPs and end-to-end products while collaborating with 15 product managers, and 20 engineers under tight deadlines. Managed 2 Product designers and 4 Angular Developers. Collaborated with Milestone to win 15 awards including the 2021 HSMAI Adrian Award for Software Innovation, 2022 US Search Awards for Best SEO Software Suite and Best Search Software tool. ### Creative Director @ Generation Tux Jan 2015 – Jan 2016 | Oakland, California, United States Led a zero-to-one responsive website for Generation Tux which involved 7 Key user flows, and 37 screens resulting in xx% decrease in shopping cart abandonment, significantly increasing completed purchases. Designed zTailors mobile app leading to xxK downloads in the first quarter. Conducted usability testing through usertesting.com. Corrected a major issue with booking flow, leading to a xx% increase in user satisfaction and a xx% decrease in customer support inquiries. Managed a team of 4, covering UX, visual design, content creation, and print production. ### Director of Creative @ Tobi Jan 2013 – Jan 2015 | South San Francisco, California, United States Revamped the company's responsive website and new mobile app, which contributed to a revenue surge from $xxK to $xxxM per year. Redesigned the Inventory Management platform, reducing stockout incidents by xx% Led the design and execution of impactful social media, search, display, and email campaigns, leading to the acquisition of over x million new members annually. Hired, managed and mentored a team of 4 product designers, 3 brand managers, and 12 photographers. ### Sr. Product Designer @ Ziff Davis, LLC (acquired by j2 Global) Jan 2012 – Jan 2013 | San Francisco Bay Area Clients include: IBM, Apple, Microsoft, Oracle, Samsung, SAP, Intel, Dell, PCMag, and Jive Software. Designed and developed responsive websites, achieving a xx% increase in user engagement. Led the redesign of innovative mobile apps, contributing to a xx% growth in downloads. Designed banners and animated movies, resulting in a xx% boost in click-through rates. ### Director of Product Design @ Adteractive Jan 2006 – Jan 2012 Some clients: Netflix, Disney, AOL, Chase, Citi, DirecTV, Time Magazine, University of Phoenix, Kaplan, Countrywide, Quicken, Visa Owned product design for consumer acquisition experiences—landing pages, responsive sites, and multi-step funnels that converted paid traffic into qualified leads. Led a team of 7 designers and scaled a design system to ship fast, consistent experiences across many programs. Built and optimized funnels across multiple verticals (including insurance, education, mortgage, debt relief, and others), tailoring messaging, IA, and step flows to each audience. Partnered with product management and engineering to run A/B tests and iterate from performance metrics (completion, drop-off, CPL). Managed design operations—hiring/onboarding, mentorship, forecasting, and budget—balancing quality, speed, and cost. ### Design Lead (Product & Growth) @ Nextag Jan 2004 – Jan 2006 | San Mateo County, California, United States Led design for Nextag’s comparison experiences across shopping, travel, mortgages, and education. Built an Ad Creation Platform that enabled real-time updates across thousands of banners—dynamic copy, imagery, and layout—so teams could iterate quickly at scale. Established and operationalized a scalable creative workflow that supported growth from $XXXK to $XXM+/month in online marketing spend, helping position Nextag as a top web advertiser. Created legal, brand, and creative guidelines to ensure consistent, compliant design across campaigns and teams. Hired, staffed, and mentored a distributed team of 14 designers across the U.S. and internationally, improving quality ## Education ### Bachelor of Arts (B.A.) in Graphic Design San Diego State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jamesberta --- Source: https://flows.cv/jamesberta JSON Resume: https://flows.cv/jamesberta/resume.json Last updated: 2026-04-13