Online Store Experience: Lead the end-to-end design and experimentation for Amazon’s SNAP EBT and

FSA/HSA payment experiences, optimizing the checkout flow to address key customer pain points and

increase conversion. Design and experiment new EBT item variants and EBT homepage layouts to improve basket size and engagement. Partner with leadership to define the long-term vision and roadmap for the future of government-assisted payment experiences, expanding t he program’s strategic scope and impact.

Led the end-to-end design and animation for the interface of Adobe Gen Studio's event information kiosk for the global onsite events.

• Achieved a 82% task (scan QR code) completion rate with attendees.

• Collaborated with Adobe marketing leaders to brainstorm the Hexagon concept to align with the event theme.

• Led the full design cycle including: vision exploration, design ideation, engineering handoff, and device testing.

Spearheaded the integration design effort of Bill Expense Card to major U.S. banks.

• Achieved a 17% additional client sign-ups within 2 months post-launch.

• Defined feature requirements working cross-functionally with bank PMs, core designers, and integration engineers.

Redesigned Yummly mobile experience including homepage and recipe pages.

• Delivered a 15% increase in engagement and a 20% boost in retention.

• Conducted user interviews to refresh personas and collaborated with stakeholders to align designs with business goals and key metrics.

Created design documentation for Mercedes' infotainment system, focusing on key features like fuel consumption tracking and driver profiles.

• Delivered detailed design specs that met client's expectations and timelines.

• Facilitated design thinking workshops with the client to define product keywords, user requirements, and strategic goals.

• Collaborated closely with internal engineering teams and Mercedes product stakeholders to ensure design specification quality.