Chief Architect for the Twitter Ads system. Uber TL for the Twitter Ads Engineering Team.

Uber tech-lead for Twitter's ads engineering team.

Project:

• Drove and led the re-architectured Twitter's monolithic adserver into microservices.

• Scaled the Twitter Ads system to handle the 2020 traffic surge during COVID-19.

• Led Twitter's App Install Ads initiative.

• Led Twitter's cost-saving effort in the revenue organization, landed 100M+ infrastructure cost savings.

Interim director for Twitter's Revenue Platform organization. The org owns foundational systems such as ads serving, ads callback, ads analytics, and ads billing/payment that power the Twitter ads business.

Tech-lead for Revenue Serving Platform (aka Ads Serving) team at Twitter.

Projects:

• Project Yi: Automated testing framework and release framework to achieve daily deploy for Twitter's adserver