Lead product design strategy across Grocery Outlet's consumer loyalty ecosystem and internal enterprise platforms for a Fortune 1000 retailer, partnering cross-functionally to improve engagement, retention, and operational efficiency.

• Lead product design strategy for Grocery Outlet's mobile app and digital ecosystem, serving 2M+ monthly active users with a 4.5 App Store rating, aligning Product, Engineering, and Marketing on shared design principles and release priorities.

• Define product experience strategy across multiple platforms, aligning business goals, brand standards, and technical feasibility.

• Led redesign of the customer-facing mobile loyalty app to drive repeat engagement, retention, and revenue growth.

• Remain hands-on across high-stakes product work, contributing Figma prototypes, user flows, design system components, and facilitating design sprints while driving engagement and conversion improvements through A/B testing and funnel analysis.

• Established insight-led prioritization through usability testing, qualitative research, and partner/store feedback loops.

• Guide experience quality through UX acceptance standards, interaction patterns, and scalable design practices.

I led design strategy and delivery for next-generation enterprise logistics products at FourKites, a Series D+ SaaS platform used by Fortune 500 logistics teams to track and manage global supply chains in real time.

• Led a cross-functional design team shaping product vision and execution for enterprise logistics experiences.

• Defined UX strategy for AI-driven platforms tracking 3.2M+ shipments daily across 50% of the Fortune 500, improving adoption through redesign of data-heavy surfaces and reducing manual steps by 30%.

• Improved alignment across Product/Engineering through shared frameworks, critique rhythms, and delivery standards.

• Presented design strategy and roadmap recommendations directly to the CPO and C-suite, influencing product investment decisions and shaping platform direction.

• Conducted enterprise research to validate roadmap priorities, improving product adoption and reducing time-to-value for new account onboarding.

As Head of Product Design I owned the end-to-end design vision for TradeLens, a Maersk and IBM joint venture that became one of the world's largest blockchain-powered trade platforms, supporting global documentation, compliance, and shipment visibility across international shipping partners.

• Owned end-to-end product design across TradeLens, leading a global team of designers and researchers from discovery and research through final UI delivery.

• Partnered with IBM and international stakeholders to deliver secure, intuitive enterprise experiences on a novel blockchain infrastructure, balancing complex technical constraints with real user needs.

• Grew from founding designer to Head of Product Design over four years, promoted three times across the TradeLens program.

• Partnered with IBM and international stakeholders to deliver secure, intuitive enterprise experiences on a novel blockchain infrastructure, balancing technical constraints with user needs.

As Design Manager I scaled the design practice across TradeLens during a period of rapid platform growth, building the systems and standards that allowed the team to move faster without sacrificing quality.

• Established a shared component library adopted across all product teams, reducing design redundancies by 20% and improving cross-team consistency and release velocity.

• Drove research and usability testing programs that measurably improved clarity and efficiency across core trade documentation and compliance workflows.

• Led UX, visual, and information design and serving as the voice of UX while passionately advocating for end users.

• Worked collaboratively with Product Owners, Engineers and customer facing stakeholders to deliver wireframes, high fidelity mocks, new concepts and end-end user flow designs.

• Interpreted business needs and client feedback and turned them into compelling creative solutions, while working to increase user engagement and reduce pain-points.

I joined TradeLens as the founding designer, responsible for designing a net-new enterprise platform built on blockchain infrastructure for global supply chains. Over four years I was promoted three times, growing from individual contributor to Head of Product Design.

• Designed the foundational platform UX for TradeLens from the ground up, contributing to early product definition, interaction design, and iterative usability improvements.

• Managed junior designers, providing design direction, coaching, and critiques as the team scaled.

• Collaborated directly with senior stakeholders and engineering leads to ensure design decisions met both user needs and complex technical constraints.

• Worked cross departmentally, meeting with several internal stakeholders, as well as the CEO to ensure requirements and business goals were met.