# James Lee > VP of Experience Design · AI Platforms & Consumer Products | ex Microsoft · Samsung · Lucid Motors · GE · Paramount Location: United States, United States Profile: https://flows.cv/jameslee2 Product Experience & Design Executive | AI-Driven Transformation/ Outcomes | 25+ Years. From Xbox and Windows at Microsoft to Galaxy and Buds at Samsung, from the Lucid Air cockpit to GE's industrial IoT platform, my career has been built at the intersection of design craft and product scale, across industries most leaders choose between rather than combine. I walk into complex organizations and change how they work. Not just what they ship how the entire operation thinks, builds, and delivers. Across consumer products, supply chain, cybersecurity, automotive, and IoT, the pattern is consistent: I arrive, I assess, I restructure, and the numbers move. At Aeris, I rebuilt an entire production organization around AI-native workflows, - 80% efficiency gain, millions $ saved, headcount reduced. At FourKites, I built a global design and research organization from zero and connected it directly to, - 15% ARR increase and $7M in operational savings. At Ivanti, I unified a fragmented product portfolio under, - A single design system and doubled production output. Each industry I have worked in taught me something the others could not. Microsoft gave me platform thinking at consumer scale. Samsung gave me hardware and ecosystem strategy. Lucid gave me the discipline of hardware and software living inside the same physical object. GE gave me the patience and rigor that enterprise complexity demands. I bring all of it into every room I walk into. I do not optimize what exists. I reimagine how the work gets done. ## Work Experience ### VP of User Experience & Front-End @ Aeris Jan 2025 – Present | San Jose, CA Inherited a fragmented multi-discipline organization and transformed it into a unified, AI-native delivery engine, reducing structural overhead while significantly raising output quality and speed. • 80% efficiency gain. Drove an AI-first transformation, repurposing traditional Front-End pipelines with agentic AI tooling, including Cursor, Co-Pilot and Claude Code for artifact generation, directly embedded into the design-to-delivery workflow. • Millions in operating costs saved. Made the bold call to restructure the organization, eliminating redundant production layers and reducing headcount as a deliberate outcome-driven decision, not a budget reaction. • Unified three disciplines. Brought UX, Front-End Engineering, and Technical Publications under a single experience-led organization, accelerating time-to-market across automotive, telecom, and industrial IoT platforms. • Redefined the model. Established what a modern AI-native experience organization looks like: fewer dependencies, faster delivery, and measurable business impact at every layer of the product stack. ### Advisor @ Bodit Jan 2024 – Present Livestock Ai-Health Monitoring - helping farmers ### Advisor @ IAKKA Jan 2025 – Present Education Tech focusing on early teens ### Advisor @ EPIKAR Inc Jan 2025 – Present | United States AI - Dealership and Customer Experience ### VP of User Experience & Research @ FourKites, Inc. Jan 2022 – Jan 2024 | United States Joined as the founding experience leader for a high-growth global supply chain SaaS platform with no inherited team, no design system, and no research practice. Built everything from zero. • $7M in operational savings. Architected and deployed a modular design system and component library that eliminated redundant production work across engineering and design, doubling team output velocity in the process. • 15% ARR increase. Led a wholesale usability and customer experience overhaul that directly connected design decisions to pipeline retention and expansion outcomes. • AI-driven differentiation. Established an AI-driven product experience strategy that accelerated feature development and strengthened competitive positioning in a crowded enterprise logistics market. • Global team built from zero. Hired and led distributed design and research teams across the US, India, and the UK, establishing hiring standards, leadership culture, and career frameworks from the ground up. • Brand and platform experience. Defined the design language and end-to-end customer experience for a platform serving some of the world's largest supply chain networks. ### Advisor @ CreatorsLegal Jan 2022 – Jan 2024 | San Fransisco Digital Legal Platform and AI contract agent ### Global Head of Product Design & Research @ Ivanti Jan 2021 – Jan 2022 | United States • Doubled production efficiency. Established a unified brand and design system across a complex portfolio of network security products, standardizing component libraries and eliminating the design debt slowing engineering. • First research practice. Introduced structured usability testing and continuous customer feedback loops into agile product workflows, creating the organization's first systematic approach to user research. • Cross-functional alignment. Aligned product design, marketing design, and engineering under a shared vision, reducing the release friction that had historically delayed product cycles. • Leadership culture. Mentored design leaders and built a culture of accountability, craft, and outcome orientation that outlasted the role. ### Sr Director of User Experience and Design @ Ivanti Jan 2020 – Jan 2021 | San Francisco Bay Area Entered a cybersecurity software environment with fragmented product identity and disconnected UX practices. Brought coherence, speed, and measurable production gains. ### Head Of User Experience @ Lucid Motors Jan 2019 – Jan 2020 | Menlo Park, CA One of the few design leaders to have led both hardware and software experience inside a ground-up electric vehicle program, operating across the full spectrum of digital and physical interaction design. • Full HMI ownership. Led hardware and software integration in HMI for a luxury EV, directing ADAS experience from Level 2+ through infotainment, navigation, Alexa integration, digital key fob, and charger interfaces. • End-to-end digital journey. Designed the complete customer journey from vehicle discovery and purchasing through delivery and loyalty membership, spanning every pre-sale and post-ownership touchpoint. • Proprietary testing infrastructure. Built a driving simulator combining physical hardware and software environments, enabling high-fidelity user testing before physical prototypes were available. • Consumer sensibility in automotive. Brought a product and interaction design perspective shaped by Microsoft and Samsung into a context where software-defined automotive experience was still emerging as a discipline. ### Global Head of User Experience. @ GE Jan 2018 – Jan 2019 | San Ramon Promoted from Sr. Director to Global Head of Design & Research (2018) Led design at enterprise scale inside one of the world's most complex industrial organizations, managing 150 people across the US, India, and Singapore. • Enterprise design systems. Directed product design vision for Oil and Gas enterprise services, building design systems across GE's O&G, Aviation, and Power business units. • AI and ML experience design. Directed experience design for digital twins and complex data visualization tools, helping clients including Aramco and BP translate massive operational datasets into actionable interfaces. • 150-person global organization. Built and managed a distributed team across three continents, establishing design standards, tooling, and leadership infrastructure at a scale few design leaders ever reach. • First platform design language. Delivered the first systematic design language for GE Digital's industrial IoT platform, creating consistency across a portfolio historically built project by project. ### Sr. Director of User Experience @ GE Jan 2017 – Jan 2018 | United States ### Head of Product Strategy/ User Experience @ Samsung Electronics America Jan 2015 – Jan 2017 | San Francisco Bay Area Promoted from Sr. Manager of Product Design to Head of Product (2014) Operated at the intersection of product, design, and business strategy for one of the world's largest consumer electronics companies. Shaped product categories, not just individual products. • Originated Samsung Buds. Directed the team that created Samsung Buds, initiating a product category that became a flagship wearable line shipped to tens of millions of users globally. • Galaxy S6 and S7. Led UX and product strategy for two of Samsung's most commercially successful smartphone generations, contributing interaction frameworks and design systems that shipped worldwide. • Ecosystem strategy. Developed consumer ecosystem strategy for smart displays, wearables, and smart TVs, leading cross-functional teams across product, design, engineering, and marketing. • Global partnerships. Led global partnership strategy for mobile and IoT products, bridging business development with product design to create integrated ecosystem experiences. • Key products: Galaxy S6 and S7, Gear Fit 1 and 2, Samsung Buds, Gear S1 and S2, Galaxy View, Samsung Smart TV Platform. ### Sr. Design Manager @ Samsung Electronics America Jan 2013 – Jan 2015 | United States ### Lead UX / Interaction. Windows Design and Research @ Microsoft Jan 2010 – Jan 2012 | Redmond Promoted from Sr. Designer (2007) to UX Design Lead (2010) Shaped the visual and interaction identity of some of Microsoft's most iconic consumer products during a pivotal era in personal computing and entertainment. • Windows 8 and Surface. Led visual, interaction, and motion design for a platform redesign that reached hundreds of millions of users worldwide. • Xbox and Kinect. Shaped the UX for Xbox and Xbox 360 including Kinect, applying gesture-based interaction design at consumer scale. • Zune HD. Led design for a product celebrated for its interface craft and widely cited as a direct influence on subsequent Microsoft design language. • Craft foundation. Developed deep fluency in balancing aesthetic craft with engineering constraints and platform-level consistency, a discipline that has informed every leadership role since. ### Design Lead: Xbox One @ Microsoft Jan 2008 – Jan 2010 | Redmond ### User Experience Designer: Zune @ Microsoft Jan 2007 – Jan 2008 | Redmond ### Art Director @ Paramount Pictures Jan 2004 – Jan 2007 | Greater Seattle Area Directed visual, interaction, and motion design Produced brand campaign and web promotions Key Projects: - Warner Brothers 50th Anniversary - Scene It? (Nickelodeon, TBS, Disney) - Disney: Scene It? DVD Game - James Bond 007 Web Games - Fisher-Price: InteracTV DVD Game ### Lead Designer @ Paramount Pictures Jan 2004 – Jan 2005 ### Motion Graphic Designer @ Digital Kitchen Jan 2003 – Jan 2004 Design TV commercials - Sears - KIA Motors ## Education ### Executive Education in Design Thinking & Innovation Harvard University ### Cinematography & Media Communication Art Institute of Seattle ### Advertising & Multimedia Hongik University ## Contact & Social - LinkedIn: https://linkedin.com/in/loyallion - Portfolio: https://Jamesloyal.com --- Source: https://flows.cv/jameslee2 JSON Resume: https://flows.cv/jameslee2/resume.json Last updated: 2026-04-13