# James Liu > Sr Engineer II, Articulate Location: Champaign, Illinois, United States Profile: https://flows.cv/jamesliu I deliver value and impact for businesses through strategic and creative use of technology. Neither evangelist nor acolyte of any particular framework, tech stack or programming language. My priority is identifying business needs and working backwards to zero in on the best tool(s) for the circumstance. Sometimes that means a front-end solution like a website or single-page app. Sometimes that means leveraging existing open sourced materials to overcome resource constraints when building specialized toolchains and data pipelines for very specific and technical problem domains. Sometimes that means designing interim solutions intended to support a more iterative subsequent migration effort, because some monoliths can't be retired on-the-spot. Occasionally, it means empowering and guiding more junior developers instead of hunting down dragons to slay in order to maximize existing efficiencies of scale. Core competencies which ensure consistency and success include: * Breadth of technical proficiency across multiple aspects of software engineering projects * Strong cross-disciplinary skills (e.g. UX/IxD, Business Strategy, Project Management) * Long-running track record of being able to rapidly and effectively adopt and master new technologies, concepts and frameworks within the domain of web and software development. * Project-oriented and results-oriented mentality, egoless development attitude ## Work Experience ### Sr Software Engineer II @ Articulate Jan 2024 – Present Focusing on UI solutions ### Lead Engineer @ Target Jan 2021 – Jan 2024 | Brooklyn Park, Minnesota, United States Enabling and supercharging product development efforts within the Target CyberDev team, with a focus on custom infosec solutions ### Senior Associate, Experience Technology @ Publicis Sapient Jan 2019 – Jan 2021 | Greater Minneapolis-St. Paul Area Guided & contributed to digital transformation efforts for software platforms/implementations tied to end-user experiences. Played instrumental role in development of micro-frontend approach to help clients hit performance goals while delivering enriched & accessibly digital experiences. Collaborated with QE/QA to bring accessibility priorities to the forefront. ### Software Developer @ Sportradar Jan 2018 – Jan 2019 | Greater Minneapolis-St. Paul Area * API/Datafeed Development (jRuby, MRI Ruby) * Javascript/UI Development (ES6, ReactJS, VueJS) * ElasticSearch * GraphQL (Elixir Absinthe) * Containerization (Docker, docker-compose, docker swarm, & Kubernetes) * CI (Gitlab) ### Software and Web Development Consultant @ Freelance Jan 2014 – Jan 2018 | Greater Minneapolis-St. Paul Area Past clients include companies such as Best Buy (UI Engineering), BI Worldwide (UI & API Development), and Wells Fargo (UI Development, Frontend Architecture Design) I deliver value and impact for businesses through strategic and creative use of technology. Neither evangelist nor acolyte of any particular framework, tech stack or programming language. My priority is identifying business needs and working backwards to zero in on the best tool(s) for the circumstance. Sometimes that means a front-end solution like a website or single-page app. Sometimes that means designing and building a public-facing API to leverage crowdsourcing opportunities as well as to build influence and drive new ideas within the tech community. Sometimes that means hooking into third party infrastructure like AWS and piloting more modern technologies like NodeJS to fill gaps in legacy solutions which simply can't be retired on-the-spot. ### Web Development Engineer @ 75F Jan 2017 – Jan 2018 | Burnsvillle, MN Full-stack Web Development Web Architecture Design Workflow Optimization (CI/CD) ### Software Developer @ Sentera Jan 2017 – Jan 2017 | Greater Minneapolis-St. Paul Area UI Development (ES6/React/MobX) Data Visualization (D3/Canvas, Histogram creation, Thresholding) Frontend Architecture Design Microservice/API Design GIS Solutions Design/Development (JS, Python, GDAL) ### Developer @ Apruve Jan 2013 – Jan 2014 Front-end/Back-end Development U|X & UI Graphic Design ### Ecommerce Developer @ Otabo Inc. Jan 2012 – Jan 2013 Frontend Web Development eCommerce Solutions Web Analytics (ga.js / analytics.js) CMS Template Modding (PHP, Liquid) IT Solutions Bookkeeping and Financial Reporting Account Management Customer Service Photo Editing ### Promotions Intern @ Wolfram Research, Inc Jan 2010 – Jan 2011 · Liaison between students and Wolfram Research, Inc. on campus. · Assisted in setting up and promoting events held on campus by Wolfram Research, Inc. · Distilled insight on target market's points of contact and interaction with promotional materials. ### Account Executive @ EatCU Jan 2010 – Jan 2010 · Assisted in development and management of advertising accounts. · Planned and coordinated partnership event between EatCU and Psi Upsilon Fraternity to raise money as well as awareness of EatCU.com. · Wrote copy for EatCU flyers and handouts. ### Library Assistant @ University of Illinois at Urbana-Champaign Jan 2008 – Jan 2010 Responsibilities: *Taking Inventory *Working independently on organizational projects *Customer Service ### Academic Marketing Intern @ Wolfram Research, Inc Jan 2010 – Jan 2010 · Conducted market research on brand presence of leading competitor across hundreds of campuses nationwide. · Investigated and evaluated local media implementation opportunities, including the use of social and viral media. · Created legacy project intended to gain insight on the psychographics of current users. · Assisted in the creation of press releases regarding Wolfram Research, Inc.'s STEM Internship program. ## Education ### Bachelor of Science (B.S.) in Advertising, Business Minor University of Illinois Urbana-Champaign Jan 2008 – Jan 2012 ### Centennial High School ## Contact & Social - LinkedIn: https://linkedin.com/in/jamesxliu --- Source: https://flows.cv/jamesliu JSON Resume: https://flows.cv/jamesliu/resume.json Last updated: 2026-03-22