● Increased the percentage of bookings directly attributable to product growth features
● Redesigned and optimized core product flows across onboarding, search, discovery, and checkout
● Launched new product lines, including a tennis/pickleball segment and a monthly membership product
● Converted web application from ViteJS to NextJS and from javascript to typescript. Reduced bundle sizes and page load times
● Integrated Iterable and then Braze to enable lifecycle marketing, allowing cross functional teams to quickly build messaging campaigns
● Implemented data analytics, eventing, and A/B testing functionality
● Implemented theming throughout the web application that improved the developer experience
● Contributed to team culture by leading processes such as monthly retrospectives