Promoted to lead production design across all Lifestyle Solutions brands, including Coddle. I sit at the intersection of creative, marketing, product, and eCommerce—owning the execution, accuracy, and consistency of creative assets from concept through launch.

I partner closely with Creative Direction and Marketing leadership to turn ideas into production-ready deliverables that support DTC, eCommerce, retail partners, social, PR, and paid media. My role focuses on building scalable workflows, tightening cross-team collaboration, and ensuring assets are delivered on time, on brand, and launch-ready.

What I do:

• Own end-to-end creative production workflows across multiple brands and channels

• Translate creative concepts into high-quality production assets for PDPs, campaigns, retail, and advertising

• Build and maintain standardized product-lifecycle workflows, milestones, and QA processes

• Manage DAM organization, versioning, and asset accessibility

• Oversee short- and long-form video editing for campaigns and product launches

• Collaborate cross-functionally with product, eCommerce, merchandising, studio photography, and offshore design teams

• Ensure item content accuracy (specs, dimensions, swatches, assembly guides, imagery) across all sales channels

Leadership:

• Directly manage and mentor a Production Designer

• Set priorities, assign work, and provide quality control across packaging, retouching, and production assets

• Drive process improvements that reduce friction and increase speed without sacrificing quality

Focused on creating predictable, scalable creative systems that improve launch velocity, brand consistency, and customer experience—while supporting teams so they can do their best work.

• Lead the creation of digital assets for e-commerce platforms (Amazon, Walmart, Shopify, and direct-to-consumer sites), ensuring optimized visuals for conversions and engagement.

• Design and manage branding materials, including hero imagery, enhanced product visuals, marketing collateral, and packaging.

• Develop customer-facing graphics for advertising, social media, and point-of-purchase displays, aligning with brand identity and marketing strategies.

• Oversee asset organization and maintain structured Dropbox folders for e-commerce and sales teams, streamlining workflows.

• Collaborate with marketing and product teams to ensure consistency across all brand touchpoints.

• Designed and managed the company website, ensuring a seamless user experience for event promotion and ticket sales.

• Developed marketing strategies to boost show attendance and brand awareness within the local music scene.

• Created promotional materials, including flyers, posters, and digital assets for concerts and events.

• Maintained brand consistency across all visual content, helping establish a recognizable presence in the music community.