• Crafted intuitive UI/UX for Website and and Buy Membership flow that streamlined a buy package flow.

• Brought product concepts to life by creating motion-rich, interactive prototypes in Rive, effectively communicating design intent to stakeholders and development teams.

• Championed design consistency by helping to maintain a scalable design system, improving team efficiency and cross-product coherence.

• Bridged user needs and business goals by translating research insights and requirements into user-centered design solutions.

• Leveraged user research and feedback to validate designs and drive data-in- formed iterations.

• Mentored and provided creative direction to junior designers on the team, fostering professional growth and ensuring adherence to design system standards.

• Spearheaded end-to-end creation of high-impact digital and motion assets, translating business objectives into compelling visual narratives that boosted customer and partner engagement by 22%.

• Led strategic creative direction for Customer Success, Professional Services, and Partner motion campaigns, ensuring brand-aligned, seamless migration while elevating motion design best practices.

• Collaborated with key stakeholders to align design initiatives with core business goals, driving measurable improvements in brand visibility, user engagement, and partner satisfaction.

• Directed external agencies with clear brand governance, maintaining strict quality control over motion assets to uphold Customer Success & Partner standards.

• Collaborated cross-Functionally with global marketing teams, copywriters, content strategists, and developers to produce compelling campaigns and creative,

Art direction, design and production for print media, videos and websites for clients with different demands in a broad range of creative styles

Parallel is one of the biggest DeFi protocol on Polkadot with $200M TVL

Define and design graphic elements for Parallel brands look and feel and help maintain a consistent style and standards for the brand on the web (logos, color schemes, banners, icons, ads, and other graphics.

Work cross-functionally with Marketing, Comms, Product and Engineering partners to represent the visual design team. Create process and manage global asset libraries and motion graphics.

Drive project from concept to execution while guidance from the Design Director.

Delivering modern, effective and inspiring creative design for the global crypto currency exchange brand at all times

Support team development and mentorship

Streamline production processes for efficiency

Build strong relationships with cross-functional teams, Being an excellent cross-functional partner to a variety of global stakeholders

Thinking narratively, creating sequences that illuminate user stories through the lens of UI mixed with other visuals (photography, video, motion graphics).

Maintain an Omni-channel approach within the marketing team (Content, Social Media, PR, Local Marketing, Product and Digital Media)

Ensure design consistency and excellence across a variety of deliverables and brand touchpoints including visual product design, campaigns, web pages, event design, etc.

Be part of the development and execution of creative materials from briefing through concepting, executing, and production, with guidance from the creative director and Design Leads.