# James Pierce > Design Lead | Ex Airbnb,Salesforce Location: San Francisco Bay Area, United States Profile: https://flows.cv/jamespierce Passionate multidiscipline creative with a track record of crafting immersive web and mobile application experiences. I bring a unique skill set that spans various design roles from art direction, web design, UI/UX, editing/motion graphics, product design and brand design ## Work Experience ### Lead Designer @ SITE2GYM Jan 2025 – Jan 2026 | United States • Crafted intuitive UI/UX for Website and and Buy Membership flow that streamlined a buy package flow. • Brought product concepts to life by creating motion-rich, interactive prototypes in Rive, effectively communicating design intent to stakeholders and development teams. • Championed design consistency by helping to maintain a scalable design system, improving team efficiency and cross-product coherence. • Bridged user needs and business goals by translating research insights and requirements into user-centered design solutions. • Leveraged user research and feedback to validate designs and drive data-in- formed iterations. • Mentored and provided creative direction to junior designers on the team, fostering professional growth and ensuring adherence to design system standards. ### Motion Designer, Partner & Customer Success @ Salesforce Jan 2024 – Jan 2025 | San Francisco Bay Area - Spearheaded end-to-end creation of high-impact digital and motion assets, translating business objectives into compelling visual narratives that boosted customer and partner engagement by 22%. - Led strategic creative direction for Customer Success, Professional Services, and Partner motion campaigns, ensuring brand-aligned, seamless migration while elevating motion design best practices. - Collaborated with key stakeholders to align design initiatives with core business goals, driving measurable improvements in brand visibility, user engagement, and partner satisfaction. - Directed external agencies with clear brand governance, maintaining strict quality control over motion assets to uphold Customer Success & Partner standards. - Collaborated cross-Functionally with global marketing teams, copywriters, content strategists, and developers to produce compelling campaigns and creative, ### Senior Creative Designer @ Unomomento Jan 2021 – Jan 2024 Art direction, design and production for print media, videos and websites for clients with different demands in a broad range of creative styles ### Senior Brand Designer @ Parallel Finance Jan 2022 – Jan 2023 Parallel is one of the biggest DeFi protocol on Polkadot with $200M TVL Define and design graphic elements for Parallel brands look and feel and help maintain a consistent style and standards for the brand on the web (logos, color schemes, banners, icons, ads, and other graphics. Work cross-functionally with Marketing, Comms, Product and Engineering partners to represent the visual design team. Create process and manage global asset libraries and motion graphics. Drive project from concept to execution while guidance from the Design Director. Delivering modern, effective and inspiring creative design for the global crypto currency exchange brand at all times ### Art Director / Designer @ Airbnb Jan 2018 – Jan 2020 | San Francisco, California Support team development and mentorship Streamline production processes for efficiency Build strong relationships with cross-functional teams, Being an excellent cross-functional partner to a variety of global stakeholders Thinking narratively, creating sequences that illuminate user stories through the lens of UI mixed with other visuals (photography, video, motion graphics). Maintain an Omni-channel approach within the marketing team (Content, Social Media, PR, Local Marketing, Product and Digital Media) Ensure design consistency and excellence across a variety of deliverables and brand touchpoints including visual product design, campaigns, web pages, event design, etc. Be part of the development and execution of creative materials from briefing through concepting, executing, and production, with guidance from the creative director and Design Leads. ### Visual Designer @ Feed Communications Jan 2017 – Jan 2018 | San Francisco Bay Area Streamline production processes for efficiency Foster a positive and innovative team culture I work with fellow designers, copywriters, and account managers to concept and develop on-site marketing, display ads, emails, landing pages, and campaign guidelines for global stakeholders Design and develop user interface (UI) components for web and mobile applications Translate wireframes/mocks to HTML+CSS layouts for marketing channels and social media. Present concepts and designs internally and to clients Brainstorm ideas and new campaign concepts to a variety of global stakeholders ### UI/UX Design Intern @ Punchcut Jan 2016 – Jan 2017 | San Francisco Bay Area Worked with a complex, cross-functional organization creating impact through creating user flows, wireframes, and building user interface mockups and prototypes for clients that include Visa and Google. Problem-solving with familiarity based off technical constraints and limitations as they apply to designing for platforms such as desktop and mobile Experience in user research, user testing, creating user personas, wireframing, prototyping, and overall designing with the end-user in mind. ### Graphic Designer @ 5 Stones Media Jan 2015 – Jan 2016 | 5-Stone Media Assist head designer in various graphic design projects, including large scale posters and backdrops based on corporate design guidelines.develop branding for for hammond based church, run email marketing, develop full print ads. ## Education ### Bachelor of Fine Arts - BFA in Graphic Design Southeastern Louisiana University ## Contact & Social - LinkedIn: https://linkedin.com/in/james-pierce-28a731121 - Portfolio: https://unomomento.net --- Source: https://flows.cv/jamespierce JSON Resume: https://flows.cv/jamespierce/resume.json Last updated: 2026-04-13