# James Porter > Senior Product Designer Location: Petaluma, California, United States Profile: https://flows.cv/jamesporter The advice 'If you're the smartest person in the room, find a different room' instilled a lifelong commitment to learning and growth. Always seeking to learn and grow, thriving in challenging environments. Recently led design efforts for a tech startup from day one through three funding rounds, helping achieve $5M+ quarterly sales. Strength lies in guiding designs from ideas to adopted products, focusing on user needs and teamwork across departments. Skills: Secondary Research, Research Presentation, Heuristic Evaluation, User Interviews, Affinity Diagrams, User Personas, Empathy Maps, Journey Maps, User Flows, Sketching, Storyboarding, Prototyping, Wireframing, Visual/UI Design, Style Guides, Design Systems & Usability Testing. Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat), Figma, Sketch, Wordpress, Mailchimp, Microsoft Office, HTML & CSS Coding. ## Work Experience ### Senior Experience Designer @ CVS Caremark Jan 2025 – Present | Rhode Island, United States Working as part of a team re-imagining the member experience of CVS Caremark's digital platforms. ### Senior Product Designer / Product Design Team Lead @ GoSource Jan 2022 – Jan 2024 | Santa Monica, California / Remote • Developed a comprehensive UX/UI strategy for both web and mobile platforms, facilitating feedback sessions with stakeholders across four teams to ensure alignment on design goals. • Expedited the approval process, resulting in over 95% on-time product delivery. • Partner with Project Managers and leadership to ensure alignment on customer-focused goals, leveraging human-centered design, to the successfully launch and iterate four major features within tight deadlines. • Partnered with project managers, mentored junior designers and managed team priorities, utilizing content management systems, to align with business growth, resulting in reduced project delivery times and increased design output quality across the team. • Leveraged competitive analysis and user interviews along with design thinking and design tools to identify market gaps and opportunities, resulting in new features that furthered user satisfaction. • Conceptualized detailed user journey mapping to identify pain points, leading to advanced resource allocation and enhanced user experience across key touch-points. • Applied design thinking and data-driven methodologies to iterate designs based on user feedback, testing, and analytics, resulting in increased user engagement and product adoption. • Generated a comprehensive design system with accessibility standards, streamlining workflow for designers and developers, resulting in unified brand identity, faster time-to-market and magnified competitive advantage. • Led design reviews by clearly presenting challenges, design decisions, and managing stakeholders, resulting in project efficiency and ensured timely deliveries. • Created comprehensive design specifications and assets for development teams, streamlining handoffs and reducing implementation errors, resulting in faster development cycles. Designs under NDA, but insights available upon request. ### Product Design Lead @ Endeavor Jan 2021 – Jan 2022 | Remote • Conducted comprehensive analysis of qualitative user data and competitive landscape, redesigning the sales platform and contributing to projected sales of over $1B for high-end experiences and events like the Olympics and NFL. • Facilitated cross-functional collaboration between 4 teams to identify technical constraints, accelerating time to market, optimizing efficiency and maximizing resources. • Executed a redesign of the On Location platform’s UI to ensure responsiveness on desktop, tablet and mobile devices, ensure a seamless experience for thousands of users. ### Senior Product Designer @ Endeavor Jan 2021 – Jan 2021 | Remote ### UX/UI Designer @ Tangible AI Jan 2021 – Jan 2021 | Remote • Led an initiative to complement limited prior research with targeted user interviews and surveys, uncovering key pain points for three user segments. • Leveraged research data to identify clear goals, leading to more aligned product development and exceptional user experiences. • Conceptualized qualitative and quantitative data to design a user-friendly interface for AI-powered educational software, enhancing overall user engagement and satisfaction. ### User Experience Designer @ Hermease Mobile Travel Application Jan 2020 – Jan 2020 • Developed three unique prototype iterations through focused feedback sessions with users; gathered insights from over 20 participants to inform design improvements that directly addressed critical traveler pain points. • Conducted comprehensive user testing with 15 participants, refining information architecture based on direct feedback; changes that resulted in a 50% increase in task completion rates within the product interface. • Delivered a final prototype offering streamlined trip planning tools and resources for managing unexpected circumstances, enhancing overall user experience and travel preparedness. • Delivered comprehensive design assets including flows, font, color, and component libraries, facilitating seamless hand-off and consistent implementation across the product. ### Product Designer/User Experience Designer/Visual Designer @ James Porter UX Jan 2009 – Jan 2020 | San Francisco, CA • Conducted UX design processes for 5+ new product launches at Schulberg Media Works, including one that generated $70M in 12 months and $300M in 3 years resulting in a successful IPO (NASDAQ). • Collected qualitative user data to inform design decisions, ensuring clarity and effectiveness in user interfaces. • Employed responsive web designs to deliver consistent and positive user experiences across desktop, tablet, and mobile devices. ### Visual/Graphic Designer @ AnvilHead Designs Jan 2008 – Jan 2020 | Petaluma, California, United States Expanded customer base and product offerings as creative lead on many B2B marketing projects while updating the company’s on-line presence. Increased Creative Department’s efficiency, by employing brand standards in layouts for print & web. Valued member of the Creative team serving 1500+ clients’ print & web promotional needs. ### Visual/Graphic Designer @ chrisad Jan 2015 – Jan 2020 | San Rafael, CA Expanded customer base and product offerings as creative lead on many B2B marketing projects while updating the company’s on-line presence. Increased Creative Department’s efficiency, by employing brand standards in layouts for print & web. Valued member of the Creative team serving 1500+ clients’ print & web promotional needs. ## Education ### UI/UX Design Career Track in Certification Springboard ### Certificate in Print Media and Web Design University of Rhode Island ### BFA in Fine Art/ Art History Sonoma State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jamesporterux - Portfolio: https://jamesporterux.com/ --- Source: https://flows.cv/jamesporter JSON Resume: https://flows.cv/jamesporter/resume.json Last updated: 2026-04-13