Making wands for Muggles

• Led the design strategy for Alexa+ personalization and identity across the constellation of Amazon products and device endpoints.

• Enhanced product access and personalization for over 20 million customers by launching the Alexa+ Family Manager

• Developed innovative interfaces for the Echo Show, Echo Frames, and the Alexa mobile app.

Leading Product Design, Prototyping and Platform UI/UX for multiple generations of Snap’s augmented reality sunglasses, Spectacles, its new operating system SnapOS and multimodal AI companion, MyAI.

I built a diverse and multidisciplinary org of design, research, art and prototyping leaders. I managed 5 teams, 5 vendors and 5+ million in design ops budget per year. We made the critical design decisions needed to increase investment by over 2 billion dollars, design the Magic Leap One spatial computer and support award-winning games and experiences across multiple engines, iOS, Android, Windows, macOS and the web.

“Magic Leap feels like the future. These are a magnificent machine.”- Adam Savage, Tested.com

My team and I owned and delivered:

• The UX vision, strategy and design ops for all Magic Leap on-device, mobile and desktop software.

• Executive and cross-org collaboration, communication, reporting and planning

• All design prototyping, quantified design, internal tooling and technical art integration

• All visual and sonic art, including: 3D real time art & motion, shaders, VFX and 3D sound assets.

• Design insight and validation based on user testing, research and live analytics.

• A branded design system with bold design principles, UI Kit, a custom font made for see through AR and online design guide.

• The UI wireframes, detailed specs, multimodal interaction guides, algorithms and UI content design.

I led a small team in the design of the input paradigm and hardware UX for ML1. We collaborated — from concept to the assembly line in Guadalajara — with Industrial Design, Human Factors, Engineering, Supply Chain and ML Game Studio to design and ship the Magic Leap One hardware, game controller and input paradigm including natural multimodal interactions using hand, head, body, eyes and speech enabling voice + gesture commands and avatar social presence.