Joined WSI to lead UX audits across Williams Sonoma’s eight brands with the purpose of evaluating, defining, and aligning UX best practices to increase conversion across product categories.

Designing user-centered experiences at the intersection of technology and healthcare for Amazon Health and One Medical. Supported a large initiative on web and mobile, making impactful contributions that touched millions of prime members (vague due to NDA)

Led design for the mobile product creation path, designing a new builder architecture for the Shutterfly mWeb experience. Lead designer of a large initiative to redesign our wall product experience.

Enhanced several native mobile app projects for Shutterfly / Snapfish for both Android and iOS. Collaborated with our developers in Israel on AR projects to improve product visualization and drive engagement.

Led the Snapfish mWeb creation experience redesign for Snapfish, CVS, and Walgreens, which will significantly enhance navigation.

Redesigned the Snapfish mobile app and mWeb product details page to enhance the visibility of options. Designed the mobile app autocomplete and created components contributing to the Snapfish design system.

Collaborated with our cross-functional teams, including engineers, product managers, and stakeholders, to gather requirements and ensure timely delivery.

Created prototypes for testing and participated in in-person moderated user testing to gather feedback and synthesize insights.