In my role as an Senior E-Commerce manager, I’m committed to revolutionizing the online baseball experience through cutting-edge technology. I develop and implement advanced e-commerce strategies, leveraging AI, AR/VR, and data analytics to create immersive, fan-centric digital platforms. By collaborating with design, marketing, and tech teams, I ensure our e-commerce solutions are innovative and aligned with industry trends. My work not only enhances fan engagement but also aims to inspire and support the next generation of baseball players, providing them with engaging, tech-driven experiences that fuel their passion for the sport.

Responsibilities:

• Lead key digital strategic growth initiatives for Events, Digital Subscriptions and Merchandise.

• Manage the day-to-day operation of our Shop.PG Shopify platform, including product catalog management, content updates, and order processing.

• Lead the development and implementation of eCommerce strategies to drive traffic, conversion, and revenue growth.

• Analyze website performance metrics and user behavior data to identify opportunities for improvement and optimization.

• Collaborate with cross-functional teams, including marketing, design, and customer service, to ensure alignment and execution of eCommerce initiatives.

• Stay informed about industry trends, best practices, and emerging technologies to continuously enhance our eCommerce capabilities.

• Conduct A/B tests and other experiments to optimize website performance, user experience, and conversion rates.

• Monitor and manage third-party integrations, apps, and plugins to ensure compatibility and functionality.

• Oversee the development and execution of promotional campaigns, product launches, and special events on the eCommerce platforms.

• Train and mentor junior members of the eCommerce team, providing guidance and support as needed.

Protecting the earth, and our future on it, means we need to find better ways of being, working, playing...eating. Patagonia Provisions is committed to make foods that restore the planet instead of depleting it. As Patagonia founder Yvon Chouinard has said, "...if we're going to save our home planet, it starts with food."

As the site e-commerce manager, my role is to drive eco-conscious content strategy, theme realization and customization, app integration, optimization of the Patagonia Provisions brand both on DTC and B2B site. I am tasked to develop and execute projects, ensuring timely delivery of e-commerce projects on Shopify Plus. My day-to-day insists within cross-collaborations, working closely with design, development, marketing, and other teams to ensure alignment and successful project delivery - while keeping the interests of our mission to save the planet, not withstanding any e-commerce decision that can be made towards benefitting future generations and telling the stories that matter as best as I can.

I employ data-driven insights to inform best-in-class optimization strategies on weekly basis, and keep our performance standards current with Shopify, GA4, Semrush SEO best practices. In addition, I troubleshoot and resolve platform-related issues so that our site can be a seamless and vibrant platform for our audience to engage in the pleasure of (sustainably sourced, regeneratively made) food as activism.

Responsibilities:

• In-house e-commerce expert to drive content strategy, theme customization, app integration, optimization of brand DTC,B2B site

• Ensure timely delivery of e-commerce projects on Shopify Plus, utilizing data-driven insights to inform best-in-class optimization strategies on weekly basis

• Cross-collaboration with design, development, marketing, engineering and other teams

• Stay current with Shopify, GA4, Semrush updates to implement best practices

• Troubleshoot and resolve platform-related issues in a timely manner

As the in-house Brand Systems Architect at MARCH, I utilize design and technology as both method and platform for systems design, site merchandising, and e-commerce.

My expertise pushes boundaries in site curation, developing brand assets, and online content to expand marketing and sales operations. In addition, I oversee that best-in-class digital marketing tactics are deployed, the interpretation and translation of data sets inform customer mapping, brand loyalty is a constant engagement, and business goals are met or exceeded.

I work to optimize site taxonomy and navigation so consumers can find the content or product they are looking for and maintain current day-to-day inculcation limiting tickets so the site may function free of error.

Above all, I am driven to make the consumer experience one that is compelling and elegant - knowing this can not happen with one person alone. To do so is a concerted effort across a dynamic, cross-functional team where communications and a clear workflow are key.

Responsibilities:

• Research, recommend, and implement new site features designed to drive conversion rates

• Assets development, maintaining an organized and comprehensive product image library

• Optimize site search results based on sales analytics on a weekly basis

• Partner with warehouse operations and customer service teams to support on-time delivery of orders and on-brand client experience at every touchpoint

• Day-to-day maintenance of online product catalog and accuracy at all times (imagery, pricing, etc.) • Continuously monitor & report site bugs related to products and content displayed

• Stay up to date on leading practices in digital marketing, e-commerce technology, and content creation to keep the platform relevant and effective.

As a Founding Product Designer / Creative Director, I was in charge of building a unique shoe line - inspired in form and function by a diverse style-conscious urban audience. From market research, conceiving the models to bringing them onto the market.

Having several years of experience in buying, marketing & sales, and footwear design, I supported a team of designers and managed multiple vendors across the production pipeline. Oversaw quality assurance from sourcing material, construction, and warehouse fulfillment. I supported internal/external communications and presented to partners and stakeholders.

Responsibilities:

• Conduct product-driven market and design research in the field, consumer behaviors and insights

• Concept development and presentation to stakeholders on GTM footwear

• Vendor bidding and contract management across production and sales pipeline

• Oversee design and construction, quality assurance benchmarks

• Sales planning and distribution management, goal planning, reporting and feedback loops

Outfitters are the skilled and fashion-savvy field representatives of the Trumaker brand. We provide diverse communities with a personalized consumer experience that’s redefining the way men shop for clothes.

Responsibilities:

• Customer acquisition, relationship building, brand evangelization

• Weekly scrum calls on market research, customer insights

• Sales planning and goal setting, ordering and fulfilllment

• Brand stewardship, community development and engagement

• Customer satisfaction surveying

Outfitters mobilize the Trumaker collection. At one-on-one and group appointments, we meet directly with customers to take their measurements, provide style advice, and help them through their first orders.

We believe people are defined by what they do, not how they look while they’re doing it. Trumaker is a brand that helps guys spend less time worrying about their clothes so they can spend more time doing what they love. Outfitters make this possible.