Research and design to make sales and financing vehicles a total delight for both the dealerships and the car buyers.

• Mobile UI design

• Salesforce UI design

• Figma prototyping

• User journey maps

• Conduct user research

• Validate product market fit

• Figma prototyping

• UI design for AI content generation platform

• Conduct user research

• Validate product market fit

• Figma prototyping

• UI design for responsive B2B platform

• Wrote PRD's for features before and after extensive user testing and validating workflows

• Innovated finance products for dealerships and improving the car buying experience for customers

• Defined the software product strategy and roadmap

• Prioritized features and functionality based on business value, technical feasibility, and customer impact.

• Collaborated with key stakeholders and senior leadership

• Collaborated with cross-functional teams to define platform requirements, ensuring alignment with business goals and user needs

• Tracked and analyzed key product metrics, user feedback, and performance data to measure the success of product initiatives and identify areas for improvement