# James Tucker > Director of User Experience Location: Walnut Creek, California, United States Profile: https://flows.cv/jamestucker Do you need someone who can help define the product roadmap, build a team, and validate your vision so you can build, sell, and market with confidence? Then I am your guy. Founders, investors, VC’s, and product leaders trust me with gathering insights, discovering a-ha moments, and creating more efficient workflows for both internal teams and customer journeys. The result will delight users with elegant solutions that become an extension of their day. I am available for consulting for equity or tacos. ## Work Experience ### Senior UX Designer @ AutoFi Jan 2025 – Present Research and design to make sales and financing vehicles a total delight for both the dealerships and the car buyers. ### Senior UX Designer @ TargetRecruit Jan 2025 – Jan 2025 • Mobile UI design • Salesforce UI design • Figma prototyping • User journey maps ### Senior UX Designer @ x10D Jan 2024 – Jan 2024 | Los Angeles, California, United States • Conduct user research • Validate product market fit • Figma prototyping • UI design for AI content generation platform ### Senior UX Designer @ Stealth Automobile Startup Jan 2024 – Jan 2024 • Conduct user research • Validate product market fit • Figma prototyping • UI design for responsive B2B platform ### Director Of User Experience @ AutoFi Jan 2020 – Jan 2023 | San Francisco, California, United States • Wrote PRD's for features before and after extensive user testing and validating workflows • Innovated finance products for dealerships and improving the car buying experience for customers • Defined the software product strategy and roadmap • Prioritized features and functionality based on business value, technical feasibility, and customer impact. • Collaborated with key stakeholders and senior leadership • Collaborated with cross-functional teams to define platform requirements, ensuring alignment with business goals and user needs • Tracked and analyzed key product metrics, user feedback, and performance data to measure the success of product initiatives and identify areas for improvement ### Senior UX Designer @ Spin Jan 2019 – Jan 2020 | San Francisco Bay Area • Conducted research for both consumer and internal workforce • Prototyped more efficient ways for consumers to rent a scooter • Designed internal tools for deploying and managing thousands of scooters • Designed dashboards to monitor performance and productivity ### Principal Product Designer @ Caterpillar Inc. Jan 2018 – Jan 2019 | San Francisco Bay Area Working with Caterpillar and their customers to better structure the machine data for quarries and heavy construction industries that will improve both productivity and performance. Defining process, user journeys, and overall experience to design best of breed software through scientific and lean innovation methodologies. • Placed at Caterpillar to lead specific digital experiences within innovation team • Gained deep experience with IoT devices/equipment (software and hardware) • Project #1 was surfacing performance and productivity data for site managers • Project #2 was solving how to manage autonomous fleet • Project #3 was creating a task management application for construction industry • Researched on-site with quarry and construction customers • Defined new processes and enhanced existing ones at Caterpillar • Updated core personas through shadowing and journey maps • Prototyped using Sketch, Marvel, Figma, and InVision • Designed desktop, tablet, and mobile solutions ### VP of User Experience @ Tenfold Jan 2017 – Jan 2018 | San Francisco Bay Area •  Wrote PRD's for features before and after extensive user testing and validating workflows • Managed and mentored a team of 5 UX designers and UX researchers • Collaborated with CEO and CTO to define new products and processes • Redesigned core product and presented reports when piloting to customers • Evangelized the value of design and how sales teams can best engage with UX • Defined detailed spec, design, test, build, ship, and monitor workflow • Improved workflow and reduced 200 - 220 seconds and 5.5 clicks per call ### Research & Product Design @ Tenfold Jan 2017 – Jan 2017 | San Francisco Bay Area Consulting with Tenfold on the product by conducting user tests, interviewing customers, observing usage and behaviors, and reporting on core persona workflows. ### Head of User Experience @ Tubular Labs Jan 2016 – Jan 2017 | San Francisco Bay Area • Defined the UX process and shaped the product feature requirements • Created flow charts, wireframes, prototypes, and visual design concepts • Gathered data from all departments to formally kick-off features • Discovered new business opportunities through UX research studies • Validated theories on how to build the next evolution of product ### Senior User Experience Designer @ Autosoft DMS Jan 2015 – Jan 2016 | West Middlesex, Pennsylvania, United States Redesign the DMS (Dealer Management System) from the ground up including CRM, desking, menus, service, and a pattern library for the development team to build and innovate. Designed the website and conducted user testing on the website to appeal to executives and key decision-makers. ### Senior UX Designer @ Thunk, Inc. Jan 2015 – Jan 2016 | San Francisco Bay Area Research, prototype and designed: Wine mobile application (Consumer) E-Commerce Retail Website (Consumer) Hospital scheduling application (SaaS) Education Website (Consumer) ### Director of User Experience @ Xtime Jan 2012 – Jan 2015 | San Francisco Bay Area • Segmented product and improved workflow with more intuitive UI • Product segmentation allowed new monetezation strategy • Reduced book-time, boosted efficiency, and improved ROI • Increased dealership pricing accuracy from 70% to 99% • Reduced number of customer created support tickets by more than 50% ### Director of User Experience @ Analyte Media Jan 2011 – Jan 2012 | San Francisco Bay Area • Built and managed team of five UX professionals to evolve product • Presented how distraught patients seek and choose medical services • Demonstrated body language reading expertise during user-testing sessions • Reduced anxiety levels of patients before, during, and after medical lab results • Boosted web conversions by 30%, phone by 15%, and return patients to 70% ### Creative Director/UX Designer @ Toktumi, Inc. Jan 2010 – Jan 2011 Developed innovative marketing strategies, directed user-testing, and designed mobile and tablet applications for start-up telecommunications company. Supervised creative team and collaborated with PR firm, agencies, and department managers to solve high-level business problems. Built a 60-person “advisory group” of new-user and power-user personas to give insight into marketing campaigns, product features, and customer satisfaction. • Discovered WHY trial customers did not convert to paid subscriptions. • Discovered WHY paid subscribers did not stay onboard for more than 1 month. • Converted social media hostility to public appreciation through high-touch customer support strategies. • Improved conversions and retention rate leading to revenue increase from $500,000 to $7 million in 18 months. ### Creative Director @ Thunk, Inc. Jan 1997 – Jan 2010 Managed 20 designers and project managers to build websites and application user-interfaces for startups and established technology companies. Advised clients on executing brand, marketing, product, and business strategies. Clients included AOL, Cisco, Conde Nast, Disney, Eddie Bauer, Genentech, M&M/Mars, PayPal, and Seagate. • Grew company from 300K in sales in 1996 to $3.3 million annually by 1998. • Designed early social media prototypes and tested with users that eventually became MySpace. ### Board Member @ AIGA (American Institute of Graphic Artists) Jan 2000 – Jan 2004 Directed and coordinated all phases of educational outreach programs. Attended AIGA events, executed membership and member-retention strategies, and represented chapter at AIGA leadership conferences. Presented findings of second-largest chapter to other AIGA chapters. Attracted largest and most active sponsorship base among committees. ### Art Director @ CNET Networks Jan 1996 – Jan 1996 Managed team of writers, designers and developers to create Builder.com, a web destination for the developer community. Wrote copy, shot videos, designed microsites, and monitored the web properties with analytics tools. ## Education ### Cognitive Science in Visual Arts UC San Diego ### Sales Dale Carnegie Training ### Associate of Arts (AA) in Architecture San Diego Mesa College ### Marketing in Art, Film San Diego State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jaztuck - Portfolio: http://www.tucker.love --- Source: https://flows.cv/jamestucker JSON Resume: https://flows.cv/jamestucker/resume.json Last updated: 2026-04-13