As a Senior Product Designer at Nextech, I led the design of new portal features while collaborating cross-functionally to establish scalable design standards for a complex healthcare platform. I partnered closely with product, engineering, and researchers to deliver accessible, user-centered solutions that improved usability within existing system constraints and laid the foundation for long-term consistency and growth.

Strategically collaborated with product, marketing, ADA, UX writers, dev and design teams to transition an external website onto an existing platform and create reusable templates that improve operational efficiency and elevated the user experience.

• Increased authenticated homepage in-body engagement by 16%, growing from 34% to 50% between January 2022 and September 2023.

• Leveraged my UX strategy expertise to successfully migrate an external website into the existing site, collaborating closely with the product team throughout the process.

• Worked closely with the marketing and design system teams to deliver a range of page templates and reusable global components, improving site consistency and driving digital transformation.

• Provided mentorship to junior UX designers.

Conducted client discovery sessions to identify client-centric needs for an internal research tool. Developed micro-interactions and implemented responsive, multi-country ecommerce solutions.

• Articulated the rationale for feature upgrades to leadership, leading to successful adoption.

• Partnered with teammates to develop acceptance criteria and collaborated with multidisciplinary teams to tackle technical constraints.

• Directed and mentored junior UX designers, fostering their professional growth.

Recruited to support a global electrical distributor in designing a responsive ecommerce solution, aimed at improving site performance in 14 countries and various languages. Developed prototypes and prepared research testing for features across content-heavy sites.

• Presented rationale for feature upgrades to leadership and global stakeholders, leading to adoption.

• Led the creation of a Sketch design library that increased team efficiency.

• Partnered with teammates to develop acceptance criteria and collaborated with cross-functional teams to tackle technical constraints with backend systems.

Developed customer-centric strategies for the future of banking and consumer apps, aligning innovative concepts with client specifications. Successfully crafted a roadmap for future product enhancements, resulting in a more personalized and competitive banking experience.

• Collaborated on the design and proof of concept (POC) for digital experiences, starting with whiteboarding ideas, refining them to meet client specifications, and creating high-fidelity prototypes.

• Facilitated a sticky note session with the development team to define software functionality required for legal approvals.

• Worked closely with team members to create user personas, video storyboards, user flows, and other key deliverables.

· Worked to support the site overhaul for a medical supply company.

· Advised on information architecture and content strategy including taxonomy and navigation.

· Worked with Dev team to gather site requirements for a Hybris platform

· Collaborated with product managers and developers to design new product features

· Designed wireframes that showed interactions on product detail page, product listing page and homepage

· Conducted gap analysis

· Collaborated on the design and production of customized Hybris templates for multiple responsive international sites.

· Managed the expectations of international stakeholders throughout multiple project phases.

· Maintained UX style guides, UI standards, and interaction design pattern libraries.

· Produced redlines and interaction notes for developers

· Designed and produced responsive wireframes on Hybris platform

· Met with internal development team in daily scrum meetings

· Solved complex design problems through a user-centered design (UCD) process

that accounts for user goals, business requirements and development needs.

· Performed heavy user research and comparative analysis to gain customer insights and optimize the user experience

· Advised on improving customer service experience including software interface and user flow changes.

· Effectively communicated research findings, designs and design rationale based on research findings

· Produced prototypes

· Advised on on-the-fly dev changes for desktop and mobile

· Led a year-long site redesign including template design, site structure, interactions, visual design, and content.

· Created low and high-fidelity wireframes for usability testing

· Designed and produced responsive microsites on the WIX platform

· Supported marketing with creation of weekly blogs.

· Designed tradeshow graphics for multiple booth designs.

• Lowered page load speeds by one second on Coinstar.com.

• Designed concepts for Facebook contests and implemented them via Offerpop boosting likes by 27K.

• Concepted and designed graphics for social media posts nearly doubling fan base from 60K to 106K.

• Created responsive email templates now used by 52% of email recipients.

• Created low and high-fidelity wireframes, prototyping, and flows for usability testing.

• Produced mockups and redlines for new kiosk UI for engineering team.

• Designed and produced web banners for a responsive platform.