Piloted the watsonx.data intelligence trial revamp, from creating the demo library to adding in-product guidance for more product-led growth.

Continued to lead the data lineage design team past MVP, to import lineage from more scanners and improve the graphical interactions and add key features.

Led the design team's acquisition and merger with Manta data lineage to form a new data lineage design team — so successfully that our process and example became the blueprint for other M&As.

Managed a team of 4 designers, planning and executing 2-week sprints for quick design delivery and iteration to release the MVP within 8 months.

Launched the first IBM Relationship Explorer, a graphical visualization of your data governance in a single interface, by driving the user research, presentations for executive buy-in, designs, concept sign-offs, and collaborative prototyping with UX engineers until delivery.

Spearheaded new UX flows and UI designs for the data lineage MVP

Managed and delivered interactive prototypes for intra- and inter-team projects for data lineage, including concept signoffs and OEM integrations

Facilitated multiple enterprise design thinking workshops and coached award-winning teams for developer and designer onboarding bootcamps, leading members through the whole design cycle, from research and analysis to ideation and playbacks

Engaged with users and customers in feedback and testing sessions

Developed an attractive, new website (www.huntclub.ai) for the company's annual customer event, Hunt Club global, to encourage registration and increase awareness.

Built a new mobile application to be used on-site at Hunt Club for greater engagement, ease of navigation, and stronger customer relations.

Created innovative infographics to promote industry papers and product integrations, including the 2019 Ransomware Infographic on network file encryption in ransomware attacks as part of the Spotlight Report for the Attacker Behavior Industry Report 2019 Black Hat Edition.

Designed guides for marketing and sales teams to promote and aid the use of new programs.

Represented the company’s flagship platform, Vectra Cognito, as a real cybersecurity partner through LinkedIn, Twitter, and frequent blog posts with consistent voice and tone.

Managed the LinkedIn and Twitter accounts for Vectra and Cognito, including creating posts and blog content to engage cybersecurity professionals.

Composed and edited press releases, weekly newsletters, websites, and emails.

Prudently monitored insertion of Vectra and Cognito in media and news conversations.

Worked with the marketing team to identify trends and key areas of interest for blog and marketing

content, ultimately establishing Vectra as a thought leader.

Enforced and maintained a consistent tone and voice for the brand.