Led a team of 25 Designers including Research, Content Strategy and Design Systems across the entire product, including client-facing and internal tools.

Restructured the Design org to improve collaboration, maximize morale, and boost speed of execution.

Doubled team size and established influential Research practice. Proved worth of practice, resulting in resource prioritization and team growth.

Spearheaded research practices to inform all aspects of personalized product design, including algorithmic modeling and product strategy.

Evangelized research learnings throughout the company to influence knowledge and maximize impact at the highest levels.

Established mechanisms to triangulate data across insight generators, including UXR, Analytics, Data Science, and Strategy.

Managed researchers at varying levels to ensure quality of work, opportunity for impact and

career growth.

Spearheaded prioritization process to better align research resources to the most impactful projects.

Crafted research programs to support cross-functional teams, e.g., a bi-weekly research cadence including 5 studies in 6 weeks, answering key questions leading up to product launch.

Established a process to re-mine data to extrapolate broader customer shopping behaviors on Walmart.com.

Led Design Research Team (US and India) for Shared Rides, focusing on reinventing carpooling and maximizing product market fit for Global pilot of Uber bus service.

Successfully inspired cross-functional leadership team to focus on redefining product market fit as opposed to focusing on incremental changes, through building trusted relationships and advocating for a customer centered perspective.

Identified underlying barriers to Uber Bus adoption and influenced new product requirements to address key issues with Bus Driver experience by leading a cross functional team on field research in Cairo, Egypt and Kyiv, Ukraine.

Led multi-market foundational research to understand needs, strategies and challenges of priority customer segments that inspired a behavioral model to identify, target and track key customer segments for marketing and product strategy.