Global Creative Lead with 20+ years directing design, product experience, and brand systems for Fortune 100 companies. I specialize in building AI-powered creative ecosystems that combine human insight with machine intelligence to drive adoption, revenue, and meaningful customer experiences.
San Francisco Bay Area
Senior AI/UX, Global Design Lead, CSO
Leading Global Consumer and Business AI driven UX design teams, for CSO, I execute thought leadership and drive AI/UX design experiences across Microsoft's online digital footprint. As a critical collaborator across channels and disciplines, I champion influential storytelling, powered by AI, data, and driving exciting and inclusive experiences that scale to meet the needs of our customers. Leading UX designers, visual designers, production designers, motion designers, and writers across key categories and strategic initiatives I design experiences that directly impact key moments along the purchase journey for both consumer and business customers ensuring that all experiences meet the highest design, accessibility, and inclusivity standards.
San Francisco Bay Area
Director, Digital Marketing, Creative, UX/UI
Modern Life Sciences & Devices, Microsoft
Directing creative experiences across Microsofts Global Consumer and Commercial Channels and portfolios, I push, challenge and innovate all digital touch points, experiences, accelerating the adoption of digital-first principles and driving business impact. I lead and grow both external global creative agencies as well as in-house, agile design teams. Advising and partnering with channels, team leads, marketing, engineering, and UX/UI strategists, I imagine, design, & execute global, tier-one experiences and content that help consumers learn, explore, and interact with Microsofts suite of products, hardwares, and softwares.
San Francisco Bay Area
Built holistic and innovative brand systems at scale, across corporate, media, marketing, and product touchpoints.
Sourced, mentored, and led both internal and external creative teams through complex design solutions, and across all mediums of digital, print, interactive, data visualization, social, media, video and more.
Led full-scale UX/UI initiatives, from heuristic evaluations, sitemaps, wireframes to visual design and development.
Led teams and brand strategy across products, brands, sub-brands, marketing, and social channels.
Launched new enterprise websites, products, systems, and campaigns.
Ideated, strategized & created logic for brand architecture and complex design systems, and principles.
Santa Clara
Utilizing gigabit connectivity, AI, and cloud technology, CloudMondo's disruptive eco-system connects 4 Billion underserved people and businesses to the world's knowledge base - changing the way the world connects. Think. Imagine. Create. Deliver.
As Sr Director of UX and Brand Insight:
Defined and drove all UX, UI, and brand insight across all user touch points and platforms
Crafted and managed day to day operations in an agile/scrum environment for UX, UI, and product design teams across desktop, mobile, web, and marketing.
Executed hands-on visual design for high-fidelity prototypes, websites, mobile & desktop apps, marketing campaigns and sales collateral
Sourced, hired, and led cross-functional creative teams of UX, UI, and product designers
Ideated and implemented UX strategies in a fast-paced and highly fluid environment
Worked with CEO, VP's, Engineers, and product managers to roadmap new products and business opportunities
Presented and championed ideas, prototypes, and reports to stakeholders and clients
Developed design systems and patterns, information architecture, wireframes, low and high fidelity mockups and comps and other design paradigms
Established and implemented policies, procedures, structures, roles and responsibilities that enabled UX/UI to deliver on expectations and commitments
Distilled and incorporated complex AI, technical, and business requirements to create intuitive user-centered design solutions
San Francisco
JTB Group is the largest travel agency in Japan and the 2nd largest travel company in Asia with growing global recognition in North America, Australia, and Europe. Currently, JTB has a worldwide network of 516 offices in 100 cities in 36 countries and regions around the world and employs more than 30,000 people.
In anticipation of the 2020 Tokyo Olympics, JTB hired me to evangelize a global effort that would bridge the gap between Japan and North America, re-shaping UX, UI and visual design into products and brands that translated across continents and cultures.
Responsibilities:
Sourced and hired a cross-functional team of UX, UI and product designers
Architected new brand strategy fro North America roll-out
Designed high-fidelity web and mobile prototypes, pitch decks and marketing campaigns
Led UX team through design and implementation of wireframes, information architecture, user-personas, and journey maps
SPearheaded user testing and focus group studies across North America and Asia
Sourced data, research, and Google Analytic and made strategic recommendations for marketing and ad campaigns
Partnered with product and engineering in discovery and network evaluations
Developed design systems and patterns, information architecture, wireframes, low and high fidelity mockups and comps and other design paradigms
Developed and implemented training materials and training strategies for Japan team
Education
2004 — 2006
Academy of Art University
Web Development / Design
2004 — 2006