# Jamie Leighton > Global Creative & AI Experience Lead | Building Intelligent Product, Brand, and Commerce Systems Location: San Francisco, California, United States Profile: https://flows.cv/jamieleighton Global Creative Lead with 20+ years directing design, product experience, and brand systems for Fortune 100 companies. I specialize in building AI-powered creative ecosystems that combine human insight with machine intelligence to drive adoption, revenue, and meaningful customer experiences. Currently my focus is on designing next-generation AI experiences, including: • AI-powered commerce and product discovery • Agentic workflows and intelligent UX systems • Generative AI for creative ideation and production • Personalization engines and adaptive customer journeys • Human-AI collaboration frameworks for creative teams I translate complex technologies into intuitive, human-centered experiences that accelerate product adoption and business growth. My leadership approach blends creative direction with systems thinking — building environments where teams can move quickly, experiment with AI responsibly, and scale ideas into global products. I’ve led initiatives across emerging technologies, large-scale digital platforms, and global brand ecosystems for organizations including: Microsoft, Disney+, Wells Fargo, Cisco, VMware, Williams-Sonoma, Sephora, See’s Candies, and more. I’m particularly interested in shaping how AI transforms creative industries, product design, and commerce experiences, and in mentoring the next generation of creative leaders working at the intersection of design and machine intelligence. ## Work Experience ### Senior AI/UX, Global Design Lead @ Microsoft Jan 2023 – Present | San Francisco Bay Area Senior AI/UX, Global Design Lead, CSO Leading Global Consumer and Business AI driven UX design teams, for CSO, I execute thought leadership and drive AI/UX design experiences across Microsoft's online digital footprint. As a critical collaborator across channels and disciplines, I champion influential storytelling, powered by AI, data, and driving exciting and inclusive experiences that scale to meet the needs of our customers. Leading UX designers, visual designers, production designers, motion designers, and writers across key categories and strategic initiatives I design experiences that directly impact key moments along the purchase journey for both consumer and business customers ensuring that all experiences meet the highest design, accessibility, and inclusivity standards. ### Director, Creative, UX/UI @ Microsoft Jan 2021 – Jan 2023 | San Francisco Bay Area Director, Digital Marketing, Creative, UX/UI Modern Life Sciences & Devices, Microsoft Directing creative experiences across Microsofts Global Consumer and Commercial Channels and portfolios, I push, challenge and innovate all digital touch points, experiences, accelerating the adoption of digital-first principles and driving business impact. I lead and grow both external global creative agencies as well as in-house, agile design teams. Advising and partnering with channels, team leads, marketing, engineering, and UX/UI strategists, I imagine, design, & execute global, tier-one experiences and content that help consumers learn, explore, and interact with Microsofts suite of products, hardwares, and softwares. ### Senior Design Director, Brand @ Zonda Jan 2020 – Jan 2021 | San Francisco Bay Area • Built holistic and innovative brand systems at scale, across corporate, media, marketing, and product touchpoints. • Sourced, mentored, and led both internal and external creative teams through complex design solutions, and across all mediums of digital, print, interactive, data visualization, social, media, video and more. • Led full-scale UX/UI initiatives, from heuristic evaluations, sitemaps, wireframes to visual design and development. • Led teams and brand strategy across products, brands, sub-brands, marketing, and social channels. • Launched new enterprise websites, products, systems, and campaigns. • Ideated, strategized & created logic for brand architecture and complex design systems, and principles. ### Director, Creative, UX and Brand Insight @ CloudMondo Jan 2017 – Jan 2017 | Santa Clara Utilizing gigabit connectivity, AI, and cloud technology, CloudMondo's disruptive eco-system connects 4 Billion underserved people and businesses to the world's knowledge base - changing the way the world connects. Think. Imagine. Create. Deliver. As Sr Director of UX and Brand Insight: • Defined and drove all UX, UI, and brand insight across all user touch points and platforms • Crafted and managed day to day operations in an agile/scrum environment for UX, UI, and product design teams across desktop, mobile, web, and marketing. • Executed hands-on visual design for high-fidelity prototypes, websites, mobile & desktop apps, marketing campaigns and sales collateral • Sourced, hired, and led cross-functional creative teams of UX, UI, and product designers • Ideated and implemented UX strategies in a fast-paced and highly fluid environment • Worked with CEO, VP's, Engineers, and product managers to roadmap new products and business opportunities • Presented and championed ideas, prototypes, and reports to stakeholders and clients • Developed design systems and patterns, information architecture, wireframes, low and high fidelity mockups and comps and other design paradigms • Established and implemented policies, procedures, structures, roles and responsibilities that enabled UX/UI to deliver on expectations and commitments • Distilled and incorporated complex AI, technical, and business requirements to create intuitive user-centered design solutions ### Consulting Director, UX & Brand Insight @ JTB GROUP, INC. Jan 2016 – Jan 2017 | San Francisco JTB Group is the largest travel agency in Japan and the 2nd largest travel company in Asia with growing global recognition in North America, Australia, and Europe. Currently, JTB has a worldwide network of 516 offices in 100 cities in 36 countries and regions around the world and employs more than 30,000 people. In anticipation of the 2020 Tokyo Olympics, JTB hired me to evangelize a global effort that would bridge the gap between Japan and North America, re-shaping UX, UI and visual design into products and brands that translated across continents and cultures. Responsibilities: • Sourced and hired a cross-functional team of UX, UI and product designers • Architected new brand strategy fro North America roll-out • Designed high-fidelity web and mobile prototypes, pitch decks and marketing campaigns • Led UX team through design and implementation of wireframes, information architecture, user-personas, and journey maps • SPearheaded user testing and focus group studies across North America and Asia • Sourced data, research, and Google Analytic and made strategic recommendations for marketing and ad campaigns • Partnered with product and engineering in discovery and network evaluations • Developed design systems and patterns, information architecture, wireframes, low and high fidelity mockups and comps and other design paradigms • Developed and implemented training materials and training strategies for Japan team ### Design Director @ Revolution Creatives Jan 2004 – Jan 2017 | San Francisco Bay Area Clients include Disney+, Wells Fargo, Sephora, See's Candies, Williams-Sonoma. As a thought leader, digital strategist and UX/UI experiential designer, I don't just tell people where to go - but rather go there myself and make a case for why they should follow. Engaging fearlessly with people, ideas, and technology, I craft strategies and design user experiences that shift human behavior across all touch points of a brand or product. Tapping into 20 years of science, psychology, and user experience methodologies, I find unique and tested paths to building products, brand relationships, and human connections. Experience • Define and drive UX, UI, and brand strategy across touch points and platforms • Execute hands-on visual design for web, desktop, and mobile apps (Android and IOS) • Develop and manage design systems, pattern libraries, information architecture, and wireframes • Source, hire and lead cross-functional teams of UX, UI, and product designers • Distill and incorporate complex technical and business requirements to create intuitive user-centered design solutions • Ideate and implement UX strategies in a fast-paced, agile, scrum environment • Work with engineers and product managers to roadmap new products, features, and releases • Present and champion ideas, prototypes, and products to stakeholders and clients • Establish and implement procedures and roles that optimize efficiency throughout teams ### Senior Web Designer @ Lawrence Livermore National Laboratory Jan 2004 – Jan 2008 | Livermore, CA As Senior Web Designer for The Lawrence Livermore National Laboratory, I was in charge of web design across a multitude of disciplines and internal organizations including projects for The Department of Homeland Security, NASA, NuSTAR, and dozens of others. I worked with world-class scientists, physicists, and administrative leads, both in Livermore and Washington D.C. in developing websites, internal graphics, and other collateral that enabled hundreds of science and technology events to get off the ground. Received a high-level National Security Clearance. ### Senior Art Director @ Weldon Owen Jan 2001 – Jan 2003 At Weldon Owen Publishing, I was Senior Art Director in charge of food and wine titles for the book and print division which handled Williams-Sonomas among other high profile clients. I was responsible for projects from concept through completion, including maintaining consistent brand image for clients; all phases of design, including directing and overseeing in-house designers as well as hiring and directing out of house designers where necessary; directing and overseeing creative teams for location shoots around the world including shoots in France, Italy, Mexico and around the United States; establishing photographic style and directing photographers, stylist and crew; location scouting, editing film and working with production on color correction and preparing files for prepress; attending press checks where necessary; maintaining budgets and deadlines and worked closely with the creative director, editors and publishers to determine and maintain editorial content and overall vision. ### Design Instructor @ Academy of Art University Jan 2000 – Jan 2002 Instructor for design, design principles, and advanced software techniques for one of the most prestigious and recognizable Art Academies in the country. ### Art Director / Web Designer @ Diablo Magazine Jan 1997 – Jan 2001 Art Direction and Web Development for Award-Winning, Bay Area monthly lifestyle magazine. Responsible for producing, art directing and developing, web pages and editorial pages, from concept to completion, including commissioning of art, directing photo shoots, creating layouts, managing budgets, and coordinating copy flow with editors. ## Education ### Web Development / Design Academy of Art University Jan 2004 – Jan 2006 ## Contact & Social - LinkedIn: https://linkedin.com/in/jamieleighton - Portfolio: https://uxuipro.com/ --- Source: https://flows.cv/jamieleighton JSON Resume: https://flows.cv/jamieleighton/resume.json Last updated: 2026-03-30