• Growth (Retention & Monetization): Drive revenue and user LTV by designing and executing A/B tests and experiments across the end-to-end user journey, including onboarding, plans & pricing, and subscription sign-up and cancellation flows.

• SEO & Web Discovery: Design scalable web surfaces and landing pages that balance technical SEO requirements, such as indexing, hierarchy, and performance with user-friendly experiences and navigation.

• Account Integration & Authentications: Merging Scribd, Everand, and SlideShare account systems, streamlined the account surface & login experience through close cross-functional collaboration with engineering and product.

• User Research & Prototype Testing: Conducted end-to-end research and usability testing to validate hypotheses and address friction points like sign-up drop-offs and cancellation chargebacks.

• Establish digital touchpoints to help streamline traditional human-powered communication in private aviation booking services. Optimize for a personalized high-tech experience.

• Conduct market and user research. Translate insights into user journey map, persona hypothesis, and competitive analysis. Design information architecture, user flow, lo-fi to hi-fi visual design, and interactive mobile prototype.

• Designing goal-oriented credit card points management tool on desktop and mobile. Providing a single-source platform for users to understand and maximize point redemptions.

• Solely responsible for user experience design, wireframes, prototyping, and visual design in a tight-knit startup.

• Designed smart automation experience to assist and educate users on optimizing for credit card points earning.

• Solely responsible for mobile application UX and UI design and developed upon existing web platform.