# Jamie Liu > Product Designer at Scribd Location: San Francisco, California, United States Profile: https://flows.cv/jamieliu Portfolio: https://www.jamiexliu.com/ Intersecting in product, experience, and brand design, I generate empathetic creativity to craft meaningful user experiences that adapt and innovate. My passion is to bring clarity, accessibility, and inclusiveness to human-centric design. ## Work Experience ### Product Designer II @ Scribd, Inc. Jan 2024 – Present | San Francisco, CA • Growth (Retention & Monetization): Drive revenue and user LTV by designing and executing A/B tests and experiments across the end-to-end user journey, including onboarding, plans & pricing, and subscription sign-up and cancellation flows. • SEO & Web Discovery: Design scalable web surfaces and landing pages that balance technical SEO requirements, such as indexing, hierarchy, and performance with user-friendly experiences and navigation. ### Product Designer @ Scribd, Inc. Jan 2021 – Jan 2024 | San Francisco, CA • Account Integration & Authentications: Merging Scribd, Everand, and SlideShare account systems, streamlined the account surface & login experience through close cross-functional collaboration with engineering and product. • User Research & Prototype Testing: Conducted end-to-end research and usability testing to validate hypotheses and address friction points like sign-up drop-offs and cancellation chargebacks. ### Lead Product Designer @ Jet Edge International Jan 2020 – Jan 2021 • Establish digital touchpoints to help streamline traditional human-powered communication in private aviation booking services. Optimize for a personalized high-tech experience. • Conduct market and user research. Translate insights into user journey map, persona hypothesis, and competitive analysis. Design information architecture, user flow, lo-fi to hi-fi visual design, and interactive mobile prototype. ### Product Designer @ Foxtrot Dash Jan 2020 – Jan 2021 | San Francisco, California, United States • Designing goal-oriented credit card points management tool on desktop and mobile. Providing a single-source platform for users to understand and maximize point redemptions. • Solely responsible for user experience design, wireframes, prototyping, and visual design in a tight-knit startup. ### Product Designer @ WalletFlo Jan 2020 – Jan 2020 • Designed smart automation experience to assist and educate users on optimizing for credit card points earning. • Solely responsible for mobile application UX and UI design and developed upon existing web platform. ### Design Consultant @ A Woman's Place Jan 2019 – Jan 2019 | San Francisco, California, United States • Partnered with San Francisco women’s exclusive homeless shelter. Conducted user research to understand the roots of social issues and stigmas beyond poverty and technology. • Hands-on approach working with the community to initiate conversation and implement creative solutions. ### Design Consultant @ The Crucible Jan 2018 – Jan 2018 | Oakland, CA • Redesigned wayfinding system at the non-profit industrial art school to improve spatial interactions and usability of the patron engagements. • Conducted user research and facilitated co-design workshops with the stakeholders to identify current pain points and opportunities. Delivered design proposals including user storyboards, persona, journey map, physical prototypes, digital mockups, and implementation toolkit to optimize the user experience. ### Brand Experience Designer @ Steelman Partners Jan 2014 – Jan 2018 | Las Vegas, Nevada Area • Conducted market research and collaborated with cross-functional teams to deliver diversified creative solutions. • Designed interactive experiences and brand identity for luxury entertainment resorts and properties worldwide. • Multidisciplinary responsibilities including concept generations, brand identities, mood boards, style guides, communication, visual & web design, print production, marketing strategies, social media content managing, and pitch deck design. • Launched Running Rich Racing with end-to-end product development process — the first skill-based car racing slot machine at Global Gaming Expo in Las Vegas. ### Interior Designer @ WATG and Wimberly Interiors Jan 2013 – Jan 2013 | Greater Los Angeles Area • Worked cross-functionally with designers, architects, and vendors. • Managed library of interior design materials to meet project goals. ### Graphic Designer @ Northern Green Plaine, LLC Jan 2011 – Jan 2011 | Cedar Rapids, Iowa Area • Designed in-house product branding, logos, and packaging. • Managed shipments and communicated customer supports. ## Education ### Master's Degree in Interaction Design California College of the Arts ### Bachelor of Fine Arts (BFA) in Interior Design Iowa State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jamiexliu - Portfolio: https://www.jamiexliu.com --- Source: https://flows.cv/jamieliu JSON Resume: https://flows.cv/jamieliu/resume.json Last updated: 2026-04-13