A full-stack product designer and problem solver with combined experiences in product management, user experience design and visual design. As a dedicated designer with over 10 years experience at tech companies, I have worked in a broad range of business idea including social, e-commerce, cloud etc.

2021 — NowZillowSenior Product Designer

2021 — Now

San Francisco Bay Area

2018 — 2021Alibaba GroupSenior UX Designer

2018 — 2021

San Mateo, CA

Alibaba.com is one of the world’s largest online B2B marketplaces for global trade. It has over 20M business buyers sourcing products from suppliers around the world. What’s more, it’s the first profitable business of Alibaba group, which enabled the company launched other important business like Taobao, Tmall and Ant Financial etc.

Worked to improve the experience across both buyer and supplier experience at Alibaba.com including Home, Messages and Seller central hub.

Led a Home personalized experience redesign on mobile app. Increased 30% daily UV and

40% active buyers for Home content modules.

Designed a Messaging feature for business scenario. Increased 25% retention rate.

Redesigned the seller central hub trial experience and brought 3x conversion rate.

2016 — 2018eBaySenior UX Designer

2016 — 2018

San Jose, CA

eBay (NASDAQ:EBAY) is where the world goes to shop, sell and give. Whether you’re buying new or used, common or luxurious, trendy or rare – if it exists in the world, it’s probably for sale on eBay.

Primarily worked at mobile team for both buyer and seller experience projects across platforms and domains.

Led an end to end messaging future experience redesign for mobile app. Helped buyers communicate much easier and increased decision making on next purchase.

Designed a new in-flow help experience for product listing page. Helped buyers quickly access contextual help info without leaving the page.

Worked as one of core designers at our design system team that designed 2 reusable components like Selection controls and Marketing banners.

2015 — 2016PatPatLead Product Designer

2015 — 2016

Sunnyvale, CA

PatPat is an e-commerce mobile app that offer daily deals at large discount for moms and babies.

PatPat is featured on App store as "Best New Apps" for 4 weeks on Aug 2015. And has also been featured on shopping categories every day.

Joined as a founding designer and led all design work since company founded in 2015.

Led ten versions of iteration for PatPat mobile app. Improved user conversion rate from 1.5% to 30%.

Led a redesign for navigation experience and added "store" mode as PatPat 2.0.

Helped on product conception and strategy planning in early stage as lead of product with CEO and lead engineers.

Led the design and delivered for PatPat website 1.0.

2014 — 2015Veetle Inc.Lead Product Designer

2014 — 2015

Palo Alto, CA

Veetle created a cloud-based video messaging app, FreeFlow. With advanced video live recording technology, FreeFlow lets users send live video messages in real time with unlimited time length.

Worked closely with CEO in redesign FreeFlow mobile app. Successfully delivered version 2.0 with all-new experience & Branding.

Worked closely with developers on UI assets, guideline doc and design reviews.

Redefined the branding from logo, font to color pattern that applied on new live app.

Education

Academy of Art University

Master of fine art

Communication University of China

Experience+

Education

Master of fine art

Bachelor of art