Work with a diverse range clients, bringing a user-centered perspective to projects of varying scale and scope, Key projects include:
American Cancer Society - Led the redesign of Cancer.org, the organization's flagship site, which caters to millions of users. I identified usability and accessibility issues, particularly on mobile devices, and spearheaded a comprehensive overhaul to enhance user experience. Developed sitemaps, user flows, and interactive prototypes. Conducted usability and user testing to validate a significant reorganization of site content, resulting in a streamlined design focused on user actions. Implemented responsive design, improved sitewide search functionality, and other new capabilities in the transition to Adobe Experience Manager (AEM).
Concerto Design System - Created and managed a flexible, themable design system in Figma to accelerate client projects. Along with light and dark modes, I created a wireframe mode so we could start working on screens and flows without delving into visual design too soon. Because we specialize in migration to AEM, the components and subcomponents were tailored to match .
SHRM – Led the redesign initiative for a prominent global HR association as part of the migration to a new content management system. Restructure content with a fresh information architecture, seamlessly integrating enhanced features and functionalities within the new content management system..