Led the redesign and launch of a unified platform that streamlined workflows, reducing manual effort. Developed and championed the vision for a global user profile, aligning cross-functional stakeholders around a shared product strategy.

Designed and launched enterprise workflow features that scaled with customer needs and supported business growth goals. Mentored nine product designers, helping them grow their strategic design skills and communicate the business value of their work. Invited to speak at Zendesk Tech Summit (2021 & 2022).

Promoted to Lead Product Designer, reporting directly to the CPO and driving end-to-end experience strategy on six websites, engineering, and vision teams. Launched a new feature within the first 3 months, resulting in a 7% lift in incremental revenue per customer and a 20% lift in transaction sizes. Achieved cross-functional alignment by organizing monthly design open houses to connect design with business strategy. Led planning and facilitation of a global design offsite that redefined team culture, improved process alignment, and introduced structured critique and tools.

Redesigned an enterprise mobile application used by 3000+ field employees across the PG&E service territory. Supported designers, engineers, and fellow designers to drive end-to-end product development. Facilitated stakeholder design workshops to align business goals with user needs, influencing product strategy through a human-centered lens.

Led UX strategy for website design projects at an award-winning digital branding agency, working with clients ranging from actuaries to enterprise. Conducted user research, usability tests, brainstorming sessions, and user journey mapping to align stakeholders and clarify goals. Conducted competitive research and user interviews to inform design decisions and ground visual concepts in user needs. Acted as a talent scout for clients and visual designers, ensuring alignment across UX and brand strategy.

Led digital outreach initiatives that brought live music experiences to individuals with autism and their families. Created and executed social media campaigns—including the 2015 'YAGA For All' holiday campaign, which raised over $75k. Managed the Basilica's presence via WordPress, produced monthly newsletters in MailChimp, and designed promotional materials. Grew social media audience organically across Facebook and Twitter, expanding engagement with target school communities.

Managed tech-driven strategy for Roaman's, a fashion-forward plus-size women's brand, using KPIs and merchandising insights to guide prioritization decisions. Created $325K in incremental annual profit by reprioritizing and remerchandising key products while introducing new cost controls. Reduced lead times in under two years—from return to advocate—for strong performance and leadership. Mentored product managers and managed merchandising interns. Launched digital marketing initiatives, including Roaman's first-ever 50% off sitewide sale, which drove the brand's largest organic search traffic.

Supported the exhibit design team in developing temporary installations through model-making, prototyping, and presentation prep. Built scale mock-ups to help designers visualize spatial layouts and visitor flow. Synthesized research to support concept development for future exhibits.