Designs end-to-end experiences for federal websites serving 2M+ annual users
Leads discovery, user research, and usability testing to drive product decisions in cross-functional teams
Embeds accessibility standards (WCAG 2.1, Section 508) and inclusive design
Collaborates with engineers, product leadership, and stakeholders to deliver scalable, intuitive experiences
Clients: U.S. Department of Education, U.S. Department of Defense STEM Education Consortium (DSEC), U.S. Department of Health and Human Services
2022 — 2023
Boulder, Colorado, United States
Designed landing pages, case studies, infographics, social media and blog posts, and ads for marketing campaigns for a B2B SaaS platform
Maintained and updated design system to ensure consistency across all digital products and platforms
Applied engagement data and strong strategic thinking to campaign and web UX/UI deliverables
Executed analogue design for trade shows and sales assets
Design and social strategy drove over $500k in revenue in 2022
On-page, off-page, and technical SEO strategy and optimization increased site performance score by 130% to 92/100
2020 — 2022
Designed visually appealing and engaging emails, resulting in a significant increase in click-through rates and conversions
Collaborated with marketing team to conceptualize and execute creative email campaigns, ensuring brand consistency and effective communication of promotional offers and product highlights
Implemented A/B testing methodologies to evaluate the performance of different design elements and layouts, leading to data-driven design decisions and continuous improvement of email marketing campaigns
Worked closely with copywriting team to align visuals with content, creating a cohesive and impactful messaging strategy for email communications
Conducted market research and analyzed competitor email designs to identify trends and best practices
Developed and updated internal and external presentation decks, one sheets, and case studies
Maintained a digital library of all creative for internal use
2020 — 2020
Denver, Colorado, United States
Created visually compelling logos and brand identity concepts for clients
Collaborated with other designers to conduct research and gather inspiration for logo development projects, ensuring designs aligned with clients' target markets and brand positioning
Implemented client's vision through research, strategy, and the proper design process
Created custom branded stationary and marketing materials
Designed custom social media graphics, fliers, and posters for digital and print
Scottsdale, Arizona, United States
Designed engaging graphics for presentations, infographics, and reports
Collaborated with faculty to translate complex academic content into visually appealing and easy-to-understand visuals for computer science students
Created marketing materials including brochures, flyers, and posters for university events, admissions, and promotional campaigns
Collaborated with marketing and communications teams to conceptualize and design creative materials
Education
Arizona State University