Own end-to-end product design for an AI-native SaaS platform serving behavioral health clinics. Design and ship AI-powered systems across revenue cycle management, clinical workflows, and scheduling to reduce administrative burden and unlock scale.

Worked on 50+ creative projects spanning digital media, print, and video. Managed all client communications and co-founded a design group that grew to 30k followers in 6 months.

Led end-to-end design of product detail pages supporting Macy’s $2B big-ticket strategy, including AR integration for furniture. Revamped product reviews, resulting in a full dual-brand rollout and reduced development costs. Redesigned product recommendation and monetization modules, expanding placements and contributing to $7M in incremental revenue. Consolidated and redesigned the marketing component library, delivering 100+ accessible, responsive variations and improving campaign efficiency. Facilitated discovery workshops and roadmap planning with cross-functional teams.

Drove feature definition with Upped’s founding team for its multi-platform SaaS event management solution. Led UX/UI design of the mobile attendee app from 0 to 1. Improved core workflows and added new functionality to the web application for event planners, enabling white-labeling options and expanding ad revenue opportunities. Initiated and facilitated weekly design critiques to strengthen team collaboration and design quality.

Designed the end-to-end flows and managed the launch of a new audiobook subscription plan, doubling paid subscribers in Japan and scaling the service to 3 global markets. Designed and shipped multiple product improvements within agile teams, notably an initiative to overhaul the app's offline experience, increasing monthly retention rate by 9%.