Spearheaded the initiative to reimagine and redesign the Dell.com shopping journey for laptops, with the primary objective of streamlining the user experience on laptop purchases to increase the forward cart

movement to 5%.

Leading unification efforts of Dell.com, Dell Technologies, Dell Premier masthead experiences.

• Lead strategy and execution on large and small products and services by using human-centered design practices to drive quantifiable business outcomes

• Actively plan and facilitate product sprints, strategy, experience mapping, research, design workshops and meetings to act on behavioral evidence

• Effectively present objective rationale to partners for design decisions

• Plan, prioritize, coordinate, and conduct field research, task analysis, information architecture design, interaction design, and usability testing

• Produce personas, storyboards, scenarios, flowcharts, experience prototypes, testing plans, and pixel-perfect design specifications

Managed EMC’s mobile UX activities including user research, storyboards, personas, interaction wireframes, and visual design.

• Guide and inspired the Mobile UX Design team to create engaging experiences across mobile platforms

• Collaborated closely with Key Stakeholders, Product Managers, Engineers, and QA teams to ensure user focus throughout the product design process

• Defined design strategy, style guides, and usability patterns to drive efficiency and consistency with the broader EMC user experience and brand

• Monitored activities of mobile UX designers within the team and provide guidance on conceptual diagrams, wireframes, visual mockups, and prototypes through appropriate feedback to push designs to meet its full potential

• Championed on-going improvements by considering customer feedback, metrics, and usability findings

• Facilitated project communication across a multidisciplinary team throughout all phases of projects

• Identified, addressed and solved complex user interface and information design challenges

• Continuously challenging the effectiveness of design, staying up to date on behavioral analytics, and recommending changes as appropriate

Lead and drive the visual design of EMC’s mobile apps user interface and digital publications.

• Establish visual design direction and UI standards based on brand guidelines, functional requirements, business goals, and company-wide strategic objectives.

• Define design elements, interaction/gestures, and iconography including jewel app icons and splash screens for portrait and landscape views.

• Create visual concepts, low/high-fidelity mockups, UI specifications and guideline documentation for Mobile Marketing and development teams to ensure specifications are implemented accurately.

• Produce and release corporate digital publication applications using Mag+ for iOS, Android and Kindle Fire.

• Participate in rapid brainstorming, design explorations, present ideas and designs through sketches, graphic mockups, and prototypes.

Visualized and executed online user experience from Zoomerang.com to SurveyMonkey.com.

• Led and implemented visual designs with metric-informed approach to improve conversions.

• Turned mockups and wireframes from product managers’ spec into thoughtful web pages in a short iterative process.

• Created email communications optimized for desktop and mobile.

Strategized, designed, and administered a 500+ page marketing site.

• Led solid user interface, navigation, iconography, and front-end development with a focus on optimizing user experience to help drive more signups and renewals.

• Re-skinned marketing site by using custom templates in Ektron CMS.

• Managed front-end developers and scoped out new design patterns which can speed up the development process.