# Jane Herrera > Dell Product Design Lead at Dell Technologies Location: Newark, California, United States Profile: https://flows.cv/janeherrera I am passionate in delighting users by creating unforgettable experiences. Specialties: Design Leadership Mobile Application UX/UI Design Visual Design User-centered Design Lo-fi and Hi-fi Prototyping Responsive Design User Research A/B Testing Search Engine Optimization Email Newsletter Design & Coding Landing Page Optimization ## Work Experience ### Product Design Lead @ Dell Technologies Jan 2015 – Present Spearheaded the initiative to reimagine and redesign the Dell.com shopping journey for laptops, with the primary objective of streamlining the user experience on laptop purchases to increase the forward cart movement to 5%. Leading unification efforts of Dell.com, Dell Technologies, Dell Premier masthead experiences. - Lead strategy and execution on large and small products and services by using human-centered design practices to drive quantifiable business outcomes - Actively plan and facilitate product sprints, strategy, experience mapping, research, design workshops and meetings to act on behavioral evidence - Effectively present objective rationale to partners for design decisions - Plan, prioritize, coordinate, and conduct field research, task analysis, information architecture design, interaction design, and usability testing - Produce personas, storyboards, scenarios, flowcharts, experience prototypes, testing plans, and pixel-perfect design specifications ### Mobile User Experience Manager @ Dell Technologies Jan 2015 – Jan 2015 | Pleasanton, CA Managed EMC’s mobile UX activities including user research, storyboards, personas, interaction wireframes, and visual design. - Guide and inspired the Mobile UX Design team to create engaging experiences across mobile platforms - Collaborated closely with Key Stakeholders, Product Managers, Engineers, and QA teams to ensure user focus throughout the product design process - Defined design strategy, style guides, and usability patterns to drive efficiency and consistency with the broader EMC user experience and brand - Monitored activities of mobile UX designers within the team and provide guidance on conceptual diagrams, wireframes, visual mockups, and prototypes through appropriate feedback to push designs to meet its full potential - Championed on-going improvements by considering customer feedback, metrics, and usability findings - Facilitated project communication across a multidisciplinary team throughout all phases of projects - Identified, addressed and solved complex user interface and information design challenges - Continuously challenging the effectiveness of design, staying up to date on behavioral analytics, and recommending changes as appropriate ### Senior Visual Designer - Mobile Apps & Interface @ Dell Technologies Jan 2012 – Jan 2015 | Santa Clara, CA Lead and drive the visual design of EMC’s mobile apps user interface and digital publications. - Establish visual design direction and UI standards based on brand guidelines, functional requirements, business goals, and company-wide strategic objectives. - Define design elements, interaction/gestures, and iconography including jewel app icons and splash screens for portrait and landscape views. - Create visual concepts, low/high-fidelity mockups, UI specifications and guideline documentation for Mobile Marketing and development teams to ensure specifications are implemented accurately. - Produce and release corporate digital publication applications using Mag+ for iOS, Android and Kindle Fire. - Participate in rapid brainstorming, design explorations, present ideas and designs through sketches, graphic mockups, and prototypes. ### Visual / Web Designer @ SurveyMonkey Jan 2012 – Jan 2012 | Palo Alto, CA Visualized and executed online user experience from Zoomerang.com to SurveyMonkey.com. - Led and implemented visual designs with metric-informed approach to improve conversions. - Turned mockups and wireframes from product managers’ spec into thoughtful web pages in a short iterative process. - Created email communications optimized for desktop and mobile. ### Visual Designer / Online Web Producer - Zoomerang @ MarketTools Inc. Jan 2009 – Jan 2012 | San Francisco, CA Strategized, designed, and administered a 500+ page marketing site. - Led solid user interface, navigation, iconography, and front-end development with a focus on optimizing user experience to help drive more signups and renewals. - Re-skinned marketing site by using custom templates in Ektron CMS. - Managed front-end developers and scoped out new design patterns which can speed up the development process. ### Visual Designer / Online Web Producer - ZoomPanel @ MarketTools Inc. Jan 2006 – Jan 2010 | San Francisco, CA Drove visual and interaction design of TrueSample and ZoomPanel. - In charge of determining look-and-feel and creating prototypes. - Designed and built various UIs for web applications, landing pages, microsites, and online communities. - Produced hand-coded HTML emails from PhotoShop using nested table structures and inline CSS to send to ZoomPanel and TrueSample members. ### Online Web Producer Consultant @ SeeSaw Networks Jan 2010 – Jan 2011 ### Lead Visual/Graphic Designer @ CyberHome Entertainment Jan 2004 – Jan 2006 | Fremont, CA Established design standards and redefined corporate brand identity. - Set company’s brand strategies and wide-range of products to adhere consistent brand identity ranging from packaging, sales communication pieces, collaterals to website. - Managed external vendors, trade shows and public relations events. - Art directed product photo shoots and delivered catalog, and flash demos. ### Web Designer / MarCom Manager @ Ashton Digital Jan 2000 – Jan 2004 | Milpitas, CA Conceptualized, owned, and developed decisions for marketing campaigns. - Re-branded products with consistent identity on packaging, sales communication pieces, flash demos, PowerPoint presentations. - Revamped and maintained e-commerce website. - Wrote press releases, managed tradeshows, and maintained relationships with press and vendors. ## Education ### Graphic Design University of California, Berkeley Jan 1999 – Jan 1999 ### Bachelor of Science in Administrave Management with Computer Applications St. Scholasticas College Jan 1994 – Jan 1998 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/janeherrera - Website: http://twitter.com/janeherrera --- Source: https://flows.cv/janeherrera JSON Resume: https://flows.cv/janeherrera/resume.json Last updated: 2026-04-07