I am responsible for shaping user experiences across Azure, Microsoft's cloud service. I use my love of delightful products to empower every person and every organization on the planet to achieve more.

Sole content strategist for the ADT + Google Nest partnership, supporting 7 tracks of work, including research support, working with both internal and external stakeholders to deliver clear and consistent final content.

Sole content strategist for the primary OOBE flow, I worked, with key stakeholders, to simplify a very long and involved flow, ensuring user completion to increase adoption.

Through a partnership with research, I identified and presented to key stakeholders potential hurdles to adoption for users, prompting engineering to search for a viable solution.

Successfully led the UX team in a presentation to leadership to ensure the Android framework would support all surfaces, including security.

Hired for the second as a Content Strategist (UXW) @Google by the People & Sharing team. People & Sharing is responsible for infrastructure and UI components that are used by 1B+ users.

Led the development of an internal website to spread the People & Sharing components Google-wide, including forming the team, launch plan, and research and feedback loops to define the MVP. Impact improves developer velocity and reduces the burden of maintenance and privacy/compliance considerations, and increases user confidence when connecting with others.

Sole content strategist for several projects/features unveiled at Google’s 2020 IO, including the ability to remove a “People suggestion” in Google Photos.

In general, I unified People & Sharing terminology across Frontend and Backend (70+ terms and definitions), led the naming of components and features, led the creation of P&S design principles, developed writing guides, and provided a method to prioritize P&S projects.

Of course, delivered content for buttons, errors, dialogs, flows, and features.

Triplicity is an app in early stage development that shows you all of the options that will get you from point A to B listed by what matters most: cost, time, and ease, and you choose what’s best for you.

Team leadership, led and educated my team on product life cycle, UI/UX design and content strategy, making our team and project the best performing in the course, earning an A+

Designed and implemented a landing page with a 13.33% conversion rate, cutting advertising costs by 35% increasing CTR by 55%

Owned the product roadmap clarifying product vision and earning our team a perfect score for this assignment

Enabled rapid iteration by providing UI/UX & CS feedback on proposed features/design and gathering requirements from user interviews, getting my team from 0 to iteration 3 in 1 week.

Supported a team of 5-7 engineers as we implemented improvements and identified pain points for future improvements on an internal tool related to Facebook’s advertising business.

Created the team roadmap for Q2-Q4 of 2019, owned the roadmap Q2-Q3 of 2019, unblocking my team and allowing them to move forward on 2019 work

Established a feature launch process, to prevent pulled launches saving time, money and user anguish

Surfaced product issues identified by 5+ engineers in an effort to prevent blockers

Stayed ahead of the content needs of 5+ engineers this includes UI, feature launch, and general communications content while working on UXW initiatives