# Janell K. > Senior Content Designer at Microsoft Location: Redwood City, California, United States Profile: https://flows.cv/janell I’m passionate about building products that delight users. I’ve worked on native and web based products for over 7 years. A Senior Content Designer by day and Product Manager at heart, I’m experienced at identifying problems, developing solutions, defining target market(s), advocating for users, developing product strategy, supporting my team, and communicating product vision across multiple verticals with many stakeholders. I’ve identified product goals and the key metrics that speak to those goals, created and tested prototypes, informed product user experience and content strategy, put together roadmaps for product launch, and launched products that are in the Apple App Store today. Let’s build something that delights users, together. You can reach me at janellkennerly@gmail.com ## Work Experience ### Senior Content Designer @ Microsoft Jan 2021 – Present | San Francisco Bay Area I am responsible for shaping user experiences across Azure, Microsoft's cloud service. I use my love of delightful products to empower every person and every organization on the planet to achieve more. ### Content Strategist @ Google via Adecco Jan 2020 – Jan 2021 | Mountain View, California, United States Sole content strategist for the ADT + Google Nest partnership, supporting 7 tracks of work, including research support, working with both internal and external stakeholders to deliver clear and consistent final content. Sole content strategist for the primary OOBE flow, I worked, with key stakeholders, to simplify a very long and involved flow, ensuring user completion to increase adoption. Through a partnership with research, I identified and presented to key stakeholders potential hurdles to adoption for users, prompting engineering to search for a viable solution. Successfully led the UX team in a presentation to leadership to ensure the Android framework would support all surfaces, including security. ### Content Strategist (+ PM & UXD Contributions) @ Google via Adecco Jan 2019 – Jan 2020 | Sunnyvale, California Hired for the second as a Content Strategist (UXW) @Google by the People & Sharing team. People & Sharing is responsible for infrastructure and UI components that are used by 1B+ users. Led the development of an internal website to spread the People & Sharing components Google-wide, including forming the team, launch plan, and research and feedback loops to define the MVP. Impact improves developer velocity and reduces the burden of maintenance and privacy/compliance considerations, and increases user confidence when connecting with others. Sole content strategist for several projects/features unveiled at Google’s 2020 IO, including the ability to remove a “People suggestion” in Google Photos. In general, I unified People & Sharing terminology across Frontend and Backend (70+ terms and definitions), led the naming of components and features, led the creation of P&S design principles, developed writing guides, and provided a method to prioritize P&S projects. Of course, delivered content for buttons, errors, dialogs, flows, and features. ### Product Manager @ Triplicity Jan 2019 – Jan 2019 Triplicity is an app in early stage development that shows you all of the options that will get you from point A to B listed by what matters most: cost, time, and ease, and you choose what’s best for you. Team leadership, led and educated my team on product life cycle, UI/UX design and content strategy, making our team and project the best performing in the course, earning an A+ Designed and implemented a landing page with a 13.33% conversion rate, cutting advertising costs by 35% increasing CTR by 55% Owned the product roadmap clarifying product vision and earning our team a perfect score for this assignment Enabled rapid iteration by providing UI/UX & CS feedback on proposed features/design and gathering requirements from user interviews, getting my team from 0 to iteration 3 in 1 week. ### Content Strategist (UX Writer) & ad hoc Product Manager @ Facebook @ Collabera Inc. Jan 2019 – Jan 2019 | Menlo Park, CA Supported a team of 5-7 engineers as we implemented improvements and identified pain points for future improvements on an internal tool related to Facebook’s advertising business. Created the team roadmap for Q2-Q4 of 2019, owned the roadmap Q2-Q3 of 2019, unblocking my team and allowing them to move forward on 2019 work Established a feature launch process, to prevent pulled launches saving time, money and user anguish Surfaced product issues identified by 5+ engineers in an effort to prevent blockers Stayed ahead of the content needs of 5+ engineers this includes UI, feature launch, and general communications content while working on UXW initiatives ### Content Strategist (UX Writer) @ Google via Creative Circle Jan 2018 – Jan 2019 | Mountain View, California Hired for the first time as a Content Strategist UXW for Google Ads. Google Ads has roughly 4 million users daily and is responsible for $116B in revenue. I covered general writing needs for several product areas across web and mobile while supporting multiple teams. Learned to be a Content Strategist (UXW) @Google, on the job Sole content strategist for the launch of “Discovery” a new Google Ads, ad type, worked across many teams and stakeholders including legal to get alignment on language Worked across several teams to help reduce churn, bounce and exit rates for key flows Worked across several teams on ease of use initiatives for key flows and helping users best understand how to spend their dollars for the best return on CTR, CPM, CPC, and CPA ### Senior Product Designer (UI/UX) Consultant @ Prophet Jan 2017 – Jan 2017 | Remote In short, I joined an existing consulting team who had a client with an app that was transitioning from web based mobile to native. Lots of flows, lots of problems, and a demanding client. ### User Experience Designer @ Hero Digital, LLC Jan 2017 – Jan 2017 | Cupertino, California All things Apple (onsite at Apple). In short, I helped define the scope, vision, and story for key initiatives. ### Senior Product Designer (UI/UX & Product Management) @ CrossCap Jan 2016 – Jan 2017 | San Francisco Bay Area CrossCap creates software that manages every aspect of retail marketing from in-store signage to social media advertising for use by internal marketing teams. Client roster includes the GAP, Ann Taylor, Walmart, and Target. Redesigned and aligned 4 retail marketing software products (UI & UX) + launching two new products (desktop & mobile) retaining all current at risk clients, while acquiring 2 new clients Gathered product requirements from business, PM, senior architect, client/user requests and feedback, to iterate on and complete existing products retaining at risk clients Defined the vision and roadmap for 2 new applications launched 1 new application (desktop & mobile) for dog-fooding Established the first in house design practice unifying all icons, components, fonts and color palettes across stakeholders through the implementation of new tools and processes ### Product Designer (UI/UX & Product Management) + Project Manager @ Velope Inc. Jan 2015 – Jan 2017 | San Francisco Bay Area Hired by Velope, a technology services company that specializes in developing rich user interfaces for mobile and other in-home connected media devices. Clients included, Samsung, Microsoft, Apple, Amazon, and others. I was the only Design hire and I covered several projects and many in-house needs. Led the implementation of an UI/UX update for an infra application, (this includes front end dev.) delivering all outcomes on time and within budget Acted as primary client POC during implementation educating a small team of inhouse engineers on UI/UX Worked independently onsite with the product lead to define flows/wireframes and vision for application conception and design ### Senior User Interface Designer @ Idean Jan 2015 – Jan 2016 | Palo Alto, California All things Apple (onsite at Apple). In short, I worked with a team of 19 on the second iteration of an internal tool responsible for tracking every single thing that goes into Apple products down to the raw materials. Thousands of Apple suppliers all over the world use this tool daily. ### Writer, Designer, Researcher, Project Manager @ Independent (GORDO) Jan 2009 – Jan 2016 | Brazil + SF GORDO is an engaging modern investigation of the diet and dietary habits of Brazil in relationship to a 1970 pre-obesity epidemic in the United States. The findings that emerged from my GORDO research challenge the idea that there is a simple solution to overweight and obesity by revealing the what and the how of eating in Brazil. I initiated this project in an effort to better understand the obesity epidemic at home and abroad I conducted research in both English and Portuguese utilizing both quantitative resources and qualitative research methods I produced a 330 page (estimated) non-fiction book proposal, interactive book for tablet (Android and iOS), a 30-Minute Meal app, website, advertising and other supporting properties. ### English Second Language Teacher @ Independent Jan 2012 – Jan 2014 | Campo Grande Area, Brazil I privately taught Eduardo M. and Leticia M. English during the second and first semesters of the 2013/2014 school year. I taught pronunciation, grammar, sentence structure, American culture, etc. I created unique lesson plans to meet their individual needs and goals. I Eduardo and Leticia both learned English well enough to have a conversation at length, “far exceeding the expectations,” of their mother, Neiva M. ### Art Director @ AgencyRx Jan 2006 – Jan 2008 | 200 Varick St, New York, NY 10014 Landed this job without a single connection in NYC, 3 months to the day of my arrival (it’s a pretty good story ; )) Assigned to multi million dollar accounts from day 1 Tasigna® (Novartis), Enablex® (Novartis), Femara® (Novartis Oncology) etc. Based on my performance entrusted with covering the needs of an additional 3 teams Resolved a design blocker by speaking direct to the client, keeping us well within budget Worked with/provided direction to editors, writers, photo editors, production staff and other art directors. ### Designer/Production Artist/Intern @ Tactical Magic Jan 2006 – Jan 2006 | 1460 Madison Ave, Memphis, TN 38104 I was hired just after graduation by Trace Hollowell, a former partner of Pentagram Atlanta to work at Tactical Magic, his award-winning branding and design firm I contributed to a project featured in both the Print Regional Design Annual and the Communications Arts Design Annual (#47) I grew from an intern to designer and production artist by contributing through concepting, design, production & mechanical work, working with vendors and preparing presentation materials. ### Intern @ ODEN Jan 2006 – Jan 2006 | 119 S Main St #300, Memphis, TN 38103 I was hired as a college senior, by Oden Marketing and Design, a company that catered to a host of fortune 500 companies including FedEx and International Paper. I delivered design concepts that were presented to FedEx in an effort to get additional business I created a series of internal greeting cards (design and copy) that made a colleague cry ## Education ### BUS 62 — Fundamentals of Product Management in Product Management Stanford University ### Bachelor of Fine Arts (BFA) in Graphic Design (Communications Arts and Fine Arts) University of Memphis ## Contact & Social - LinkedIn: https://linkedin.com/in/janellkennerly - Portfolio: http://jkathleen.com/ --- Source: https://flows.cv/janell JSON Resume: https://flows.cv/janell/resume.json Last updated: 2026-04-13