• Led the execution of key UX strategies by conducting user research and creating responsive, high-fidelity wireframes and prototypes for mobile and web interfaces.

• Established a fully-integrated omnichannel ecosystem by designing flows for in-store and curbside pickup, same-day delivery, and scheduled delivery.

• Implemented express payment options in Cart and Checkout for Apple Pay, Paypal, and Venmo.

• Created onboarding flows for user acquisition, account creation, password reset, 2-factor authentication, and payment management.

• Redesigned product pages to automatically geolocate users and display live inventory from their region, decreasing cart abandonment by 6%.

• Streamlined the balloon purchasing flow by automating user tasks and eliminating redundancies, resulting in a 78% click reduction.

• Communicated with IT and Store Ops stakeholders to identify opportunities, define functionality requests, and execute end-to-end design solutions.

• Enforced accessibility standards and maintained a dedicated icon/asset library.

• Collaborated with a team of UX designers to research, design, test, and iterate design solutions for an online birth control delivery company, resulting in a 30% growth in conversion rate

• Conducted in-depth interviews and usability tests using the sign-up flow to determine pain points and create user personas.

• Designed high-fidelity wireframes for an improved mobile sign-up flow to facilitate user trust and minimize interruptions.

• Presented research findings, solutions, and wireframes to company executives, designers, and developers.