# Janhvi Kriplani > UX Tech Lead @TATA Elxsi | Experience Design and AR/VR Research Location: San Francisco Bay Area, United States Profile: https://flows.cv/janhvi With 4+ years of professional experience - in various domains such as Healthcare, FinTech, EdTech, along with a MS in Human-Computer Interaction from San Jose State University, I have honed my skills in UI/UX design, wire-framing, prototyping, and user research. I am proficient in design tools such as Adobe Creative Suite, Figma, Axure, and Adobe XD. Looking for a challenging Full-time job opportunities to apply my skills and continue learning from industry professionals. Let's design something amazing together! ## Work Experience ### Tech Lead @ Tata Elxsi Jan 2025 – Present | United States - Led a large-scale immersive UX research program spanning 400+ user sessions across multiple live sites, driving end-to-end execution, quality, and deliver -Owned daily client communication and documented specific usability issues, system errors, and behavioral patterns, sharing clear summaries with design and engineering partners - Developed technical domain knowledge to diagnose system issues, guide teams on error resolution, and bridge user experience insights with engineering constraints ### Senior Designer (Experience Design) @ Tata Elxsi Jan 2024 – Present | San Jose, California, United States Conduct in-depth user research and usability testing for an advanced VR product for a big Tech Giant, leveraging interaction tracking to improve system usability ### UX Research Assistant @ San Jose State University Jan 2024 – Jan 2025 | San Jose, California, United States Conducting pilot tests for the "Respiratory Protection for Firefighters Responding to Wildland Fires" research project, ensuring the protocol's clarity and assisting in ongoing data collection ### Adobe Express Ambassador @ Adobe Jan 2023 – Jan 2024 | United States ### Student Ambassador @SJSU @ Adobe Jan 2023 – Jan 2024 - Formulate a marketing plan, strategizing tactics on how to shape the program and carry out initiatives capturing at least 250 student leads, 20 clubs, and 5 professors interested in learning more about Adobe. - Plan and execute 4+ Adobe workshops teaching students how to best utilize Adobe applications. - Promote Adobe through content creation and advertising through personal social media channels, driving students’ awareness and interest, leading to increased activations of free Adobe Creative Cloud at University and grow brand awareness. ### Multimedia Designer @ SJSU King Library Jan 2023 – Jan 2024 | San Jose, California, United States - Work and collaborate with the design team at Dr. Martin Luther King Library, SJSU, to develop captivating digital and print materials. - Key responsibilities encompasses conceptualizing and designing graphics, illustrations, and layouts for diverse library projects. - Additionally, maintaining and managing visual assets, remained abreast of design trends, offered creative input, and provide support for events and initiatives by producing visually compelling materials. Mentored by Lesley Seacrsit and Mariah Ramsour ### UX/UI Designer @ SAVI - Spatial Analytics & Visualization Institute Jan 2023 – Jan 2024 | San Jose, California, United States Leading website and marketing designs for Spatial Analytics and Visualization (SAVI) Center at Department of Urban and Regional Planning, SJSU Mentored by Professor Ahoura Zandiatashbar. ### UX/UI Designer (Incubation Group) @ Tata Consultancy Services Jan 2020 – Jan 2022 | Mumbai, Maharashtra, India • Enhanced Incubation’s design system for a B2B SaaS platform by integrating user-centered icons and layout guidelines, improving design consistency and user satisfaction, contributing to a 25% increase in employee experience • Collaborated with development teams on a B2B financial services web app, reducing development costs by 25% through efficient hand-off of detailed design documentation and hi-fidelity wireframes ### Design Consultant @ Writer's Pocket Jan 2020 – Jan 2022 | Vadodara, Gujarat, India - Conceptualized and produced compelling visuals for more than 50 book covers, surpassing expectations and increasing customer engagement. - Collaborated with writers, marketers and external vendors to ensure design feasibility across 32 projects within tight deadlines. - Developed minimalist as well as detailed images digitally while consistently adhering to branding guidelines upskilling overall visuals across client portfolios by 39%. ### Digital Media Executive @ International Food Company Jan 2020 – Jan 2021 | Vadodara, Gujarat, India - Re-branded a portfolio of 4 restaurants with visual tools and compelling content, resulting in a 50% increase in sales & 20% in web traffic. - Constructed cohesive products packaging, menu sets, flyers and more for restaurants under the company. - Defined an editorial manual to guide social media posts driving engagement and conversions with unique food styling and photography assets, resulting in 30% user growth organically. ### User Experience Designer & Researcher @ Yellow Slice Jan 2019 – Jan 2019 | Mumbai, Maharashtra, India - Consulted with corporate partners to conduct in-depth user research & integrate converted results into brand objectives and guidelines, reaching 5 distinct brand identities at once. - Conceived UI/UX solutions for the organization to refine customer experience & raised customer NPS metrics by 15%. - Designed A/B testing framework to optimize customer journey, leading to a 15% decrease in churn rate. ### Graphic Designer @ Ajanta Offset & Packagings Ltd Jan 2018 – Jan 2018 | Daman and Diu, India Offset printing press ## Education ### buildspace ### Master of Science - MS in Human Factors and Ergonomics San José State University ### Cognitive Psychology UC Berkeley Extension ### Bachelor of Visual arts in Design and Applied Arts The Maharaja Sayajirao University of Baroda ## Contact & Social - LinkedIn: https://linkedin.com/in/janhvikriplani - Portfolio: https://medium.com/@kriplanijanhvi - Portfolio: https://read.cv/janhvikriplani --- Source: https://flows.cv/janhvi JSON Resume: https://flows.cv/janhvi/resume.json Last updated: 2026-04-13