+ Collaboration: Work with product managers, developers, and stakeholders to ensure designs are feasible, functional, and aligned with timelines and requirements.
Actively seek and incorporate feedback to refine and enhance product outcomes. Skills: Team-oriented mindset, ability to work in a fast-paced environment, adaptability, open-mindedness.

+ Visual design: Create compelling designs that enhance the user experience, including UI elements, icons, and typography, while ensuring consistency with brand guidelines.
Skills: Proficiency in design software (Figma, Sketch, Adobe CS), strong foundation in fundamental design principles.

+ Prototyping: Develop prototypes to effectively communicate design ideas and gather valuable stakeholder feedback.
Skills: Expertise with prototyping tools (Figma, Sketch), ability to translate concepts into visual formats, problem-solving skills.

+ Responsive design: Craft designs that deliver optimal experiences across various devices and screens, ensuring accessibility and usability for all users.
Skills: Knowledge of responsive design principles, understanding of accessibility standards (WCAG 2.1 AA).

+ Design systems: Contribute to and maintain a cohesive design system that promotes consistency across products and platforms.
Skills: Expertise in building and managing design systems, including training others to utilize and adhere to them effectively.

+ Documentation: Develop and maintain comprehensive design documentation, including style guides and detailed UI/UX specifications, to support implementation.
Skills: Strong organizational abilities, analytic and detail-oriented approach to producing clear and concise documentation.

+ User insights gathering: Perform user interviews, surveys, and usability testing to collect insights that inform design choices and drive iterative enhancements.
Skills: Strong critical thinking skills to synthesize feedback, experience in research methods, a deep empathy for user experience.

Art Direction, Graphic Design, Visual Design, Logo + Identity, Layout, Typography, Marketing Collateral, Web Production

Key Roles:

• Senior Designer (Events, Digital, Brand Identity) at Xactly Corp. | San Jose, CA | 2015

• Design Associate at Minted Inc. | San Francisco, CA | 2012-2013

• Art Director + Creative Consultant at Valerie Valentine Studios | Denver, CO | 2010-2011

• Designer + Creative Consultant at National Jewish Health | Denver, CO | 2009-2011

Key Activities:

• Provided creative services to local businesses, non-profit agencies and design firms

• Created and managed creative timelines and production calendars

• Designed and produced marketing assets: logos, brochures, posters, direct mail and web graphics

• Facilitated vendor relations and production workflow

• Managed and coordinated client meetings; performed administrative and clerical duties

Collateral Design, Web Design, Event Signage, Email Marketing, Direct Mail, Digital Marketing, Visual Design, Project Management, Content Marketing, Vendor Relations

• Participate in brainstorming sessions with department project managers, copywriters, web managers, executive level managers, and other project requesters from local and global teams (EMEA, APAC, LATAM)

• Project manage and art direct as needed to find a balance between specific project requests, overall marketing goals, and design strategy, while respecting branding guidelines and presenting a consistent value proposition

• Manage project assignments, workflow and art direction for contractors in support of the initiatives by Creative Director and work directly with vendors, participate in proof checks, and assist in coordinating workflow of projects

• Closely collaborate with the Creative Director to conceive and execute design solutions for new projects, participate in project debriefs to discuss successes and failures of projects and contribute ideas for future strategies

• Update and revise existing materials, both print and online, including but not limited to infographics, e-books, white papers, brochures, flyers, sales packets, customer-facing website pages, intranet site, and all internal documents

• Provide production support to company-wide, international teams, including image procurement, photo editing, signage layout, print packaging, custom illustrations like icons and logos, develop product screens for demos, and provide graphics for both internal and external presentations

• Provide visual design and production support to web team by developing wireframes, custom graphics, banners, forms, landing pages, icons, etc.

• Develop animated, dynamic PowerPoint presentations for customer-facing initiatives, specifically for top-tier sales teams and c-level executives

Marketing Strategy, Art Direction, Visual Design, Layout Design, Collateral Production, Event Signage, Email Marketing, Direct Mail, Digital Marketing, Vendor Relations

• Managed local marketing activities by creating production timelines, communicating with vendors and overseeing design projects

• Performed, assigned and reviewed administrative duties including: scheduling meetings, creating/reviewing project proposals, managing trade show logistics, compiling/producing presentation materials, and lead training sessions of production software

• Created and managed communications calendar by designing monthly newsletter, developing and curating content, writing or editing articles

• Designed client emails and print collateral, facilitated production timelines as needed

• Designed corporate brochures, white papers, direct mail pieces and other marketing collateral

• Designed and maintained web pages; produced online graphics and social media assets