Oversee an internal brand and creative design team of six, leading the end-to-end design process—from concept to execution—across owned and paid marketing channels, spanning both physical and digital activations.

Oversee an internal marketing/brand design team of three, providing creative oversight and managing the end-to-end design process, from concept to execution, across various owned & paid marketing channels

• Lead and manage an in-house design team and various creative executions across brand touchpoints–including video, websites, events, social/digital, and print–in a high-volume, fast-paced environment.

• Develop and evolve brand & creative standards, marketing assets, toolkits, and campaigns that bolster corporate identity and consistency.

• Enhance design team performance by optimizing the creative process, fostering stakeholder and team engagement, improving collaboration, enhancing creative quality, and boosting project delivery speed.

• Serve as a trusted advisor to video, content, web, and product design teams, contributing to brand-consistent and creative outcomes.

• Partner closely with Creative Operations to manage resourcing of projects and enhance design processes.

Led internal & external design teams, managing brand’s visual identity & design expression across touchpoints. Planned, developed, and managed cross-functional initiatives and long-term strategic projects (e.g., Global campaign, Olympics, and FIFA sponsorship branding and activation) with executive leadership.

• Define, evolve, and oversee brand’s visual identity and design executions across various marketing and communication channels.

• Develop and manage strategic design projects, design briefs, visual strategies, project budgets, deliverables, and timelines.

• Hire, onboard and manage contractors & agencies and provide direction as well as collaborate as necessary.

• Develop and manage global creative assets, photoshoots, templates, and toolkits for market activation.

• Present creative deliverables to executive leadership to gain alignment and approvals as needed.

• Collaborate with various stakeholders across functions to gain alignment, and maintain brand consistency and creative excellence.

• Lead and develope brand, sponsorships and campaign branding system, design guidelines, assets & toolkits, global/ agency training and activations.

– Visa Rebrand & Global Brand Style Guide (2021)

– 2020 Tokyo Olympics Playbook

– 2018 PyeongChang Olympics Playbook

– 2018 FIFA World Cup Russia™ Playbook

– 2017 Global Campaign (Unbound) Playbook

– 2016 RIO Olympics Playbook

Managed creative services for the marketing organization, providing overall brand & design oversight and execution.

• Directing, designing and maintaining brand consistency across different marketing channels: ebooks, infographics, tradeshow graphics, social media, internal/ external keynotes, and sales presentations.

• Providing visual feedback and guidance to external and internal resources to maintain brand consistency.

• Working with cross-functional teams to deliver consistent brand imagery, voice, and message across multiple platforms.

• Presenting concepts to upper management, marketing partners, and key stakeholders.

• Leading, managing, and overseeing design/graphics for the new Oracle Marketing Cloud website through and beyond the launch.